Metro Voices/Metro Choices: Building A Greater Atlanta

1. Metro Voices/Metro Choices: Building A Greater Atlanta

2. Highlights of Study among Atlanta General Public • Many issues need work but clear priorities emerge. • Atlanta is a community with the will to change but not fully mobilized. • Current centers of strength represent many types of organizations, as well as parents. • Future involvement intent suggests an opportunity for organizations to help further mobilize the community. • Building public awareness about behaviors that can be built into daily routine is also key. Metro Voices, Metro Choices: Building A Greater Atlanta

3. Engagement Potential Ranking of 14 Current Engagement Profile What Likely to Do Likely in the future Currently involved Centers of Strength DK* Not likely Overview Of Alcohol & Drug Abuse TARGETING OPPORTUNITIES FOR REDUCING ALCOHOL AND DRUG ABUSE *DK= Don’t know Metro Voices, Metro Choices: Building A Greater Atlanta

4. Engagement Potential Ranking of 14 Current Engagement Profile What Likely to Do Currently involved Likely in the future Centers of Strength DK* Not likely Overview Of Environmental Protection TARGETING OPPORTUNITIES FOR PROTECTING THE ENVIRONMENT *DK= Don’t know Metro Voices, Metro Choices: Building A Greater Atlanta

5. Engagement Potential Ranking of 14 Current Engagement Profile What Likely to Do Likely in the future Currently involved Centers of Strength DK* Not likely Overview Of Afterschool and Mentoring Programs TARGETING OPPORTUNITIES FOR AFTERSCHOOL AND MENTORING PROGRAMS *DK= Don’t know Metro Voices, Metro Choices: Building A Greater Atlanta

6. Summary And Implications Metro Voices, Metro Choices: Building A Greater Atlanta

7. Summary and Implications • Many issues need work but clear priorities emerge. • The top opportunities overall, based on high degree of work to be done and high engagement potential are: • Environmental protection • Alcohol & drug abuse • School improvement • Afterschool and mentoring programs • For each of these issues: • At least one-third of Metro Atlantans think “a lot” of work needs to be done in their community. • Some counties are more in need than others. • At least two out of five think individuals can have “a lot” of impact. • At least one out of two Metro Atlantans feel that each issue needs “a lot” of work in the greater Atlanta region. Metro Voices, Metro Choices: Building A Greater Atlanta

8. Summary and Implications • A community with the will to change but not fully mobilized. • Strong conviction that Atlanta is headed in the right direction. • Over one-third of Metro Atlantans say they currently volunteer and another one-third indicate they are likely to get involved in one or more issues in the future. • In particular, for each of the high opportunity issues, at least six out of ten Metro Atlantans have either been personally involved or indicate an intention to get involved in the future. • In general: • African-Americans, Middle-Aged Adults, and those with HHI $50K+ are currently involved in these issues more than other groups. • Younger, lower-income, African American, Hispanics and Asians have the highest intent to get involved in these issues in the future. Metro Voices, Metro Choices: Building A Greater Atlanta

9. Summary and Implications • Current centers of strength represent many types of organizations, as well as parents. • School improvement: parents and local government • Afterschool and mentoring programs: nonprofits, parents and schools • Alcohol and drug abuse: religious organizations and parents • Environmental protection: local government and businesses • Future involvement intent suggests an opportunity for organizations to help further mobilize the community. • Organizations are the preferred channel for future involvement. • Building public awareness about behaviors that can be built into daily routine is also key. • Metro Atlantans are already incorporating a range of activities into their daily lives. Metro Voices, Metro Choices: Building A Greater Atlanta

10. Preview of Leadership Survey Results Metro Voices, Metro Choices: Building A Greater Atlanta

11. Excellent 46% 54% Very good Good Fair Poor 14% Leadership Generally Positive about Quality of Life in Atlanta Region; Consistent with Atlantans’ View of Quality of Life in Their Community General Public Leadership Q9: No, please think about the current overall quality of life in your community. Would you say the overall quality of life is excellent, very good, good, fair, or poor? (General Public) Q9: Please think about the current overall quality of life in the entire Atlanta region. (Leadership) Metro Voices, Metro Choices: Building A Greater Atlanta

12. Leadership and General Public in Alignment that Things are Headed in the Right Direction General Public Leadership Headed in right direction Off on the wrong track Q10: And, thinking about the future of the particular town where you live, all in all, would you say that things are generally headed in the right direction, or do you feel that things are off on the wrong track? (General Public) Q10: Thinking about the future of the Atlanta region, would you say that things are generally headed in the right direction, or do you feel that things are off on the wrong track? (Leadership) Metro Voices, Metro Choices: Building A Greater Atlanta

13. Leadership and General Public Agree on Many Issues with The Most Divergence Evident on Crime and Public Transportation Atlanta Region Gap Leadership vs. General Public Q13/22: Please indicate whether you think there is a lot of work that needs to be done in the Atlanta region on this issue, some work, only a little work, or no work needs to be done. (Leadership-Q13/General Public-Q22) Metro Voices, Metro Choices: Building A Greater Atlanta

14. Setting Priorities For Civic Engagement • The chart on the next page depicts relative opportunities and challenges by examining the amount of work needed to be done relative to whether the Leadership believes individuals should be involved (Engagement Potential). • This analysis indicates that, overall, the top opportunities, based on high degree of work to be done and high engagement potential are: • Alcohol & drug abuse • School improvement • Afterschool & mentoring programs • All three top opportunities among the Leadership match those evident among the General Public. Metro Voices, Metro Choices: Building A Greater Atlanta

15. Minor Relative Challenges Major Relative Opportunities Higher Racial tolerance Afterschool and mentoring programs School improvement Health & wellness Alcohol & drug abuse Domestic violence Early childhood education Engagement Potential Support for the elderly & disabled Environmental protection Adult literacy and job training Homelessness Crime rate Lower Public transportation Affordable housing Major Relative Challenges Higher Minor Relative Opportunities Lower Work to be Done Work To Be Done Vs. Engagement Potential (Based On Top Box)* Atlanta Region *A lot of work needs to be done and individuals should be involved. Metro Voices, Metro Choices: Building A Greater Atlanta