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College HE: Admissions

College HE: Admissions. Admissions Conference. Caroline Cowburn Customer Strategy . My background and role. Background Education and skills research/consultancy FE (Vice Principal) Skills and workforce development Strategic partnership with UCAS’ institutions to:

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College HE: Admissions

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  1. College HE: Admissions Admissions Conference Caroline Cowburn Customer Strategy

  2. My background and role • Background • Education and skills research/consultancy • FE (Vice Principal) • Skills and workforce development • Strategic partnership with UCAS’ institutions to: • understand implications of policy changes; • identify admissions trends from the sector; • identify gaps in admissions services; and • provide support.

  3. Overview • Introduction to UCAS • College HE admissions: in context • 2012 admissions cycle: emerging themes • College HE admissions: hints and tips • Sources of support • Questions

  4. Introduction to UCAS

  5. UCAS • At the heart of connecting people to higher education

  6. Centralised admissions • The tragic death of a woman who accompanied her son when he tried to secure late admission to University and was killed in a stampede of desperate applicants, was the proverbial straw that broke the camel’s back for South Africa's government. From next year, a central applications system will be in place. • Source:University World News 15 Nov 12

  7. Membership growth (1962-2012) Mergers 2012: Interim Partnership 1997: ADAR joins 1985: Creation of PCAS 1994: PCAS merges with UCCA to form UCAS 1962: Creation of UCCA

  8. Membership composition 2012

  9. What is UCAS? A shared admissions service CUKAS UCAS GTTR UKPASS UCAS Progress Commercial arm – UCAS media

  10. UCAS Progress • New service • Search Sept 2011 • Apply 1 Oct 2012 • Research and apply for training options post 16 • Includes A levels, BTECS and Apprenticeships • 200,000 courses and growing • 20,000 schools signed up • Next stage will be Inform – targeted at Years 7-9 • Currently in 1/3rd of LAs in England, plans for wider rollout • https://www.ucasprogress.com/

  11. College HE admissions: in context

  12. Changes in the English HE landscape • Browne Review • Students at the Heart of the System • Diversity of provision • Tuition fees • Number controls • Post-White Paper • AAB to ABB • Core and margin • Qualifications reform • Milburn – social mobility

  13. College HE • Diverse picture: • Direct funding • Partnerships • Degree awarding powers • Recruitment areas, ages, modes of study, EE • Internal progression • Public information (KIS) • Student finance (Access, loans, NSP) • = Colleges playing to their strengths

  14. 2012 admissions cycle: emerging themes

  15. Number of applicants and accepts to HE in FE Position mid-September 2008 - 2012

  16. Applicants with at least one choice to HE in FE split by sex. Position mid-September 2008 - 2012

  17. Proportion of Applicants domiciled in the UK. Position mid-September 2008 - 2012

  18. Proportion of Applicants making one choice only (single application fee). Position mid-September 2008 - 2012

  19. Proportion of Applicants aged over 21 Position mid-September 2008 - 2012

  20. Proportion of accepted applicants who remain in their region of domicile (NE, Greater London etc) Position mid-September 2008 - 2012

  21. 2011 & 2012 entry cycles – all institutions UK & EU domiciled choices only

  22. 2011 & 2012 entry cycles – HE in FE institutions only UK & EU domiciled choices only

  23. 2012 anecdotes from the sector * • Some applicants applying later • Some applicants taking longer to make decisions • Focus on vocational courses • Decline in mature applicants • More courses in clearing over extended period

  24. College HE admissions: hints and tips

  25. Hints and tips • Whole college approach - marketing, admissions, curriculum and MIS • Applicant journey – moments of truth • Be responsive – stick to deadlines (decision making) • Courses data and contact details up to date • Data – in cycle, previous cycle, sector wide

  26. Sources of support

  27. Sources of support for UCAS members/partners • HEI helpline • Dedicated senior contact • Access to member/partner services • Admissions conference/Review meetings • Opportunity to influence – consultations • Cross sector sharing of views and good practice – IA Sharing Perspectives Conference • www.ucas.com • www.spa.ac.uk

  28. Data and media • End of cycle report – Dec 2012 • Press releases and data updates • UCAS partners/members institution and sector data (monitoring in cycle), • UCAS Media • Bespoke analysis (inform strategic and marketing planning) • Media campaign planning • http://www.ucas.com/about_us/media_enquiries/media_releases/

  29. Questions Caroline Cowburn Customer Strategy Unit c.cowburn@ucas.ac.uk

  30. Issues that are important to you and how UCAS can support you

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