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iGNiTiON

iGNiTiON. Features & Benefits. Features. Benefits. Widely available Low sugar No additives, preservatives or E numbers Still or Fizzy. Unique amazing flavours. Cost of advert. This isn’t a professional pitch, cost of advert may be exaggerated. Printed Adverts - £100 Video Advert - £500

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iGNiTiON

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  1. iGNiTiON

  2. Features & Benefits Features Benefits Widely available Low sugar No additives, preservatives or E numbers Still or Fizzy. • Unique amazing flavours

  3. Cost of advert This isn’t a professional pitch, cost of advert may be exaggerated. • Printed Adverts - £100 • Video Advert - £500 • Powerpoint – Free on Powerpoint. • Research – varies • Endorsement – varies (probably thousands)

  4. Notes Name Target Audience Our target audience is the same as most other energy drinks. We have aimed our drink at teenagers, people who work long hours and people who like exercising. We believe our product to be appropriate for our target audience, to make sure that it is we have done everything that we could to prevent showing any inappropriate models and prevented using inappropriate language in our advert. • We chose ‘iGNiTiON’ for our products name because it is an energy drink, so for this we needed an energetic name that stands out. We also thought of this name because in the planning part of our assignment we are joking around with the idea of fireworks. The name just kind of stuck with us after that.

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