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All About Google

All About Google. PageRank, Ads and Searching. PageRank. Google PageRank. A measure of popularity from 0 to 10 Includes content evaluation Inbound links from sites with a Google page rank of 3 or higher are counted as “votes” for your site. Google PageRank.

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All About Google

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  1. All About Google PageRank, Ads and Searching

  2. PageRank

  3. Google PageRank • A measure of popularity from 0 to 10 • Includes content evaluation • Inbound links from sites with a Google page rank of 3 or higher are counted as “votes” for your site

  4. Google PageRank • Google, like other search engines, figures in title tag, keywords in body text, in its ranking algorithms (100+) • Google’s PageRank™ , numeric value, a multiplier, measuring how important a page is • Final score = (PR) x (score for non PR factors) • PR derived from amount and relevancy of linking to and from your site • Is visible using the Google toolbar with IE - http://toolbar.google.com/

  5. Google PageRank • PageRank is increased by inbound links with high PageRank from other sites • PageRank alone cannot get you high rankings. • PageRank is a multiplier. • Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search.

  6. Justifications for using PageRank • Attempts to model user behavior • Captures the notion that the more a page is pointed to by “important” pages, the more it is worth looking at • Takes into account global structure of web

  7. Google Toolbar

  8. Google Toolbar • Free download from the Google website - toolbar.google.com • Page rank - closely guarded trade secret • Popular consensus says page rank is updated on a quarterly basis • Toolbar also includes cached page data which shows when Google last crawled the page

  9. AdWords and AdSense

  10. Adwords • AdWords is Google’s ad-selling system, where advertisers pay money to advertise on Google, or on individual websites. • You pick keywords that are relevant to your business • Your target customers qualify themselves as leads by searching your keywords • You Pay Google

  11. Adwords • Premium positions fill the two top spots on Google’s pages Premium Position AdWords

  12. Google AdSense • AdSense is Google’s ad-placing program. It is the program that puts ads on your website. • “Content ads” • Use keyword matching engine to pick ads related to content on page • Matching algorithm tweaked to deal with multiple content on page • Google Pays You

  13. Searching With Google Google’s shocking secrets revealed!

  14. Google Search • Google’s Boolean default is AND. • Capitalization does not matter. • Google has a hard limit of 10 keywords. • Google ignores a BUNCH of common words. • The order of your keywords matters.

  15. How Insensitive! • Google is not case sensitive. • So, the following searches all yield exactly the same results: disney fantasyland pirates Disney Fantasyland Pirates DISNEY FANTASYLAND PIRATES DiSnEy FaNtAsYlAnD pIrAtEs Source: http://www.google.com/help/basics.html

  16. Google’s 10 Word Limit • Google won’t accept more than 10 keywords at a time. • Any keyword past 10 is simply ignored. Source: Google Hacks, p. 19

  17. Google Ignores a BUNCH of Common Words Words to avoid

  18. Stop Words To enhance the speed and relevancy of your Web search, Google routinely and automatically ignores common words and characters known as “stop words.” Source: http://www.google.com/press/guide/reviewguide_7.html

  19. Stop _ _ Name _ Love • Here are 28 stop words I know about. • a, about, an, and, are, as, at, be, by, from, how, i, in, is, it, of, on, or, that, the, this, to, we, what, when, where, which, with • You can force Google to search for a stop word by putting a + in front of it (for example pirates +of +the caribbean) Source: 10/23/02 post by Bill Todd to news:google.public.support.general

  20. The Order of Your Keywords Matters A me life for pirate’s?

  21. How Google Works • When you conduct a search at Google, it searches for • Phrases, then • Adjacency, then • Weights. • Because Google searches for phrases first, the order of your keywords matters. Image source: Google Source: Google Hacks, p. 20-22

  22. For Example A search for disney fantasyland pirates yields a different number of hits than fantasyland disney pirates. The order of those hits are different as well

  23. Resources • Daypop - http://www.daypop.com – 59,000 News Sites, Weblogs and RSS feeds for Current Events and Breaking News • Google Web Search Features - http://www.google.com/help/features.html • RSS Tutorial - http://www.mnot.net/rss/tutorial/

  24. Questions?

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