Download
1 / 53
530 likes | 720 Views
Sports and Entertainment Marketing. Jeopardy. It starts with “P”. Name that Function. Economic Impact. Bulls Eye. Trivia. Q $100. Q $100. Q $100. Q $100. Q $100. Q $200. Q $200. Q $200. Q $200. Q $200. Q $300. Q $300. Q $300. Q $300. Q $300. Q $400. Q $400. Q $400. Q $400.
E N D
Sports and Entertainment Marketing Jeopardy It starts with “P” Name that Function Economic Impact Bulls Eye Trivia Q $100 Q $100 Q $100 Q $100 Q $100 Q $200 Q $200 Q $200 Q $200 Q $200 Q $300 Q $300 Q $300 Q $300 Q $300 Q $400 Q $400 Q $400 Q $400 Q $400 Q $500 Q $500 Q $500 Q $500 Q $500 Final Jeopardy
$100 Question It is the element of the marketing mix that determines what a customer is willing and able to pay.
$100 Answer Price
$200 Question It is the element of the marketing mix that is also know as target market
$200 Answer People
$300 Question It is the element of the marketing mix that determines where a product will be sold and how it will get there. Hint: also known as DISTRIBUTION
$300 Answer Place
$400 Question It is the element of the marketing mix that includes the name and packaging
$400 Answer Product
$500 Question It is any form of communication that is meant to persuade, remind or inform a potential customer.
$500 Answer Promotion
$100 Question Determines where the money to run a business comes from and the payment options that are available for customers
$100 Answer Financing
$200 Question Some examples of this function are personal, business to business and retail. Hint: Convincing the customer to buy a product
$200 Answer Selling
$300 Question How the product gets into the customers hands
$300 Answer Distribution
$400 Question Using consumer data to maintain and/or improve a product or product mix
$400 Answer Product/Service Management
$500 Question When a company collects and analyzes data on their target market’s behaviors and preferences in order to make good business decisions
$500 Answer Marketing Information Management
$100 Question The way to segment a market that deals with where people live.
$100 Answer Geographics
$200 Question A specific group of people that a business is trying to reach.
$200 Answer Target Market
$300 Question The way to segment a market that deals with people’s attitudes and lifestyles.
$300 Answer Psychographics
$400 Question The way of segmenting a market that deals with the consumers wants and needs. Hint: how the product will help the customer
$400 Answer Product Benefits
$500 Question List all four of the ways to segment a market.
$500 Answer Demographics Psychographics Geographics Product Benefits
$100 Question The total number of Marketing Functions
$200 Question The process of planning, pricing, promoting, selling and distributing products to meet consumer’s needs.
$200 Answer Marketing
$300 Question What is the element of the marketing mix that some text books leave out, but is important when determining product features?
$300 Answer People
$400 Question The idea that a business should strive to satisfy customer’s needs and wants while generating a profit.
$400 Answer Marketing Concept
$500 Question Give an example of a trend used in Entertainment Marketing Hint: Think about advertising for movies
$500 Answer 3D Movies Social Media Midnight Releases
$100 Question How much the sports industry generate a year.
$100 Answer $200 Billion
$200 Question The struggle between companies for scarce customer dollars
$200 Answer Competition
$300 Question The two types of competition HINT: How do companies set themselves apart from the competition
$300 Answer Price Competition Non-Price Competition
$400 Question The three categories of Economic Resources
$400 Answer • Land • Labor • Capitol
$500 Question Name two factors that influence demand for Sports and Entertainment
