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We will heal - will we ?

We will heal - will we ?. Health claims. Krisztina Grimm Hungarian Competition Authority 13 March 2014. The frame. The claims The products The specifics The cases The related topics. The claims. Different products , divergent claims – from cancer to IBS and weight loss

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We will heal - will we ?

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  1. Wewillheal - willwe? Health claims Krisztina Grimm HungarianCompetitionAuthority 13 March 2014

  2. The frame The claims The products The specifics The cases The relatedtopics

  3. The claims Differentproducts, divergentclaims – fromcancerto IBS and weightloss The productdeterminestheapplicablesectoriallaw

  4. The products Pharmaceuticals Food Medicaldevices Cosmetics Others

  5. The specifics - pharmaceuticals • Pharmaceuticalsmaynot be advertised (tothegeneralpublic) iftheycanbedispensedfromthepharmacysolelywith a prescription • OTC pharmaceuticalscan be advertisedaccordigtotheconditionsenumeratedintheAct XCVIII of 2006 Art. 17. • - i.e. itshallnotcontainanyreferenceorexpressionwhichreferstotherecomendationbyscientists, healthprofessionalsorcelebrities • Evaluation of thehealthclaims: • - whethertheadvertisementdemonstratesthepharmaceuticalsbasedonthesummary of theproductcharacteristics (SPC) • - ifyes, butanotherproblemscan be identified: UCP Act, misleading

  6. The cases - pharmaceuticals Vj/77/2012. – Panadol – beginstodissolvein 5 minutes – notbasedonthe SPC, infringement of sectoriallaw, more specific Vj/82/2012. – Normaflore – eliminatesthesource of diarrhoea, direct link withthe vitamin supply- s. above

  7. The specifics - food Health claims: generallyprohibited , butundercertaincircumstances (enumeratedinRegulation (EC) No 1924/2006) theyareapplicable (Art. 10. 1.) Curingeffect:investigatedonthebasis of theAct No. XLVI. onfoodchain and itscontrol (Éltv.) The GVH paysattentiontotheEFSA consolidatedlist – wordig of theclaims is verystrict The GVH takesinto account thescientificopinions of theothercompetentauthorities

  8. The cases – food 1 • Claimsonweightloss - Vj/26/2012. ( Vital Direkt Ltd. - Cabbage Forte capsules), 98/2012. (Direkt Market Ltd. - Biocaptolcapsules) • - claimswhichrefertotherateoramount of weightloss – UCP ActwithreferencetotheRegulation (EC) No 1924/2006 Art. 12. • - claimsoneasy and fastweightloss - UCP Act, misleadingadvertising

  9. The cases – food 2 General healthclaims, i.e. probiotics – Vj/52/2012. (TEVA – Lactivprobiotics), Vj/12/2013. (Vitaminkosár Ltd. - Protexin IBS Florea)- „Helpsmaintainthehealthygutflora” or „Helpsrestoretheunbalancedgutflora”- UCP Act

  10. The cases – food 3 Curingeffect – Vj/97/2012. (Direkt Market Ltd. - SnailElixir – fromsnailshlimeextract) - statedthattheproduct (a foodsupplement) curesarthritis - sectorial and UCP Act

  11. The specifics – medicaldevices The GVH examinestheclinicalevaluation Iftheclaimsexceedthestatements of theclinicalevaluation: breachofthe UCP Act

  12. The specifics – medicaldevices Vj/1/2012. (Magnetermattress), Vj/15/2012. (Impulser) UCP Act

  13. The specifics - cosmetics Accordingtothespecialprovisionsoncosmeticstherapeuticeffectsareprohibited Thesecommercialsareinvestigatedonthebasis of UCP Act - thegeneralclause of the UCP Actwithreferencetothecosmeticsregulation

  14. The cases - cosmetics Vj/42/2012. (Telemarketing International Ltd. - Abexine) therapeuticeffect – stated, thatthegelcancurearthritis, headache, inflammation, etc. Vj/35/2012. (PSO-ROOZ) therapeuticeffect, statedthattheshampoocanhealpsoriasis (an incureableskindesease) General prohibition of unfairness (UCP Act Art. 3(2)) withreferencetothecosmeticsregulation

  15. The specifics - others Anyotherdevices, clothes, goods, etc., whicharenotcertificatedaspharmaceuticals, foods, cosmeticsormedicaldevices Health claimsareinvestigatedonthebasis of the UCP Act

  16. The cases - others Vj/56/2012. (EnergySpiral)

  17. The relatedtopics Fines Commitments (Vj/18/2013., Teva)

  18. Thankyouforyourattention! grimm.krisztina@gvh.hu

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