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WP15- Dissemination & Exploitation INMARK. Dissemination &Awareness Strategy Meeting Feb 15-16, 2006 Luxembourg. Explicit knowledge. Providing Solutions for: Information finding and ICK acquisition Automatic opening up an annotation of textual documents Representation
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WP15- Dissemination & ExploitationINMARK Dissemination &Awareness Strategy Meeting Feb 15-16, 2006 Luxembourg
Explicit knowledge • Providing Solutions for: • Information finding and ICK acquisition • Automatic opening up an annotation of textual documents • Representation • Interoperability • Interpretation • Personalization • Multimedia Content representation and visualization • Maintenance and Collaboration support Implicit knowledge STATIC WWW URI, HTML, HTTP Semantic Web RDF, RDF(S), OWL What “making the semantic web fly” means?Bridging the Gap
Objectives & Target Groups • Dissemination objectives: • Awareness raising among targeted audience groups • Knowledge &Experience sharing and transfer towards stakeholders • Support the conception and implementation of the VIKEF Exploitation Plan • Target audiences: • The Knowledge Management and Semantic Web related Scientific community • Market actors: a)in the Scientific Congress and Trade Fairs industries and b) other industries which have already shown interest in VIKEF as a result of previous D&A activities • Software developers active in Knowledge-Based systems • High-Tech related brokers and venture capital investors
Dissemination Strategy & Channels Focused on: • Creating an adequate level of awareness among target groups as well as among non-identified potential stakeholders • Providing backup support or targeted/customised dissemination activities • Dissemination channels: VIKEF website, press releases, flyers, scientific papers, public deliverables and participation in conferences, workshops, etc. Line 1: Build –up of a wide scope exposure and visibility (“shotgun approach”) Line 2: Build –up a critical mass of “convinced” stakeholders (“sniper approach”) • Focused on: • Establishing networks of stakeholders & partners interested in taking advantage of Project´s outputs, either on the scientific and educational fields or looking for the creation of future business opportunities. • Main Dissemination tool: one-to-one marketing with pre-identified organisations.