1 / 19

Lecture 25

Lecture 25. Chapter 12. Distributing Products. Chapter Outline. The Distribution Mix Wholesaling Retailing Physical Distribution. Wholesaling. Merchant Wholesalers. Full-Service Provide credit, marketing and merchandising service Limited-Function

pennyt
Download Presentation

Lecture 25

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Lecture 25

  2. Chapter12 Distributing Products

  3. Chapter Outline • The Distribution Mix • Wholesaling • Retailing • Physical Distribution

  4. Wholesaling

  5. Merchant Wholesalers • Full-Service • Provide credit, marketing and merchandising service • Limited-Function • Provide fewer service sometimes only storage, customer pay cash and pick goods • Drop Shippers • Take orders, negotiate, take title to them and arrange for shipment • Rack Jobbers • Market consumer goods directly to retail outlets , marking prices and set displays

  6. Agents/Brokers • Independent Representatives • Work On Commission • Do Not Take Ownership Or Possession • Have Extensive Knowledge Of Market • They Also Provide Services Such As Shelf And Display Merchandizing And Advertising Layouts • Super Market Products Are Handled Through Agents

  7. E-Intermediary • Functions • Collect Information About Sellers For Consumers • Deliver Internet Products To Buyers • Syndicated Sellers • One when website offers another a commission for referring customers • Shopping Agents • Pricescan.com • Business-to-Business Brokers

  8. Retailing

  9. Product Line Retailers • Department Stores • Broad product lines e.g. shoes, furniture • Supermarkets • Departments of related products e.g. food product , house hold product • Specialty Stores • One line of related products

  10. Bargain Retailers • Discount Houses • Catalog Showrooms • Factory Outlets • Warehouse/Wholesale Club • Convenience Stores • Easily accessible, extended store hours

  11. Nonstore/ElectronicRetailing • Direct-Response Retailing • Mail Order- Catalog • Telemarketing • Direct Selling- Door To Door

  12. Electronic Retailing • E-Catalogs • Electronic Storefront • Cybermalls • Interactive Marketing • Video Marketing

  13. Physical Distribution

  14. Types Of Warehouses • Private- Owned By Single Manufacturer, Wholesaler, Retailer • Public- Independently Owned & Operated • Storage- Used For Extended Periods • Distribution Centers – Short Term Storage For Products Whose Demand Is Constant and High

  15. Warehousing Costs • Inventory Control • Materials Handling • Unitization – Standardizing the weight and form of material

  16. Factors In Selecting Transportation Mode • Cost • Nature Of Product • Distance • Speed • Customer Wants/Needs

  17. Transportation Modes • Trucks • Railroads • Planes • Water • Pipelines

  18. TransportationModes Changes • Intermodal- Birdyback • Containerization – standardized heavy duty containers in which many items are sealed • Distribution & E-Customer Satisfaction- Order Fulfillment

  19. Transportation- Hubs • Hub – central distribution outlets that control all or most of a firms distribution activities • Supply-Side • Prestaging • Distribution

More Related