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7 Marketing Ideas for Growing Your Small Business in 2020

Setting up a business is never an easy job from the capital to targeting customers everything needs time, patience and resources. Since profits are driven by sales, marketing becomes an integral part of the business. From generating leads to establishing a brand image marketing is the reason, which drives customers to the business. Here are 7 ideas that can skyrocket small businesses7 Marketing <br>

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7 Marketing Ideas for Growing Your Small Business in 2020

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  1. 7MarketingIdeasforGrowingYourSmallBusinessin 2020 medium.com/@pentaleapworld/7-marketing-ideas-for-growing-your-small-business-in-2020-de93dbef211f Therearecurrentlynoresponsesforthisstory. Bethefirsttorespond. Settingupabusinessisneveraneasyjobfromthecapitaltotargetingcustomers everythingneedstime,patienceandresources.Sinceprofitsaredrivenbysales, marketingbecomesanintegralpartofthebusiness.Fromgeneratingleadsto establishingabrandimagemarketingisthereason,whichdrivescustomerstothe business.Hereare7ideasthatcanskyrocketsmallbusinesses: SEO-FriendlyWebsite:SEOplaysacrucialrolewhenitcomestoconversion,andis consideredanimportantsegmentofdigitalmarketingstrategy.ImplementingSEO, whilecreatingawebsitecanboostthetrafficandincreasethepagerankingsofthe website.Herearethepointsthatonemusttakeintoconsideration: 1.Generatecontentonthetrendingtopicswithinformationwhichisexclusive. 2.Extensivekeywordresearchisamust. 3.Addprimarykeywordsinlandingpages,titlesorMetadescriptions. 1/2

  2. 4.RelyonstructureddataforbetterSERPrankings. 5.LocalSEOisamust. 6.TechnicalSEO,loadingspeedanddesignarealsoequallyimportant. 2.TellAStory:Storytellingisanimportantpartofthebrandformation.Itisusefulin creatingconnectionswiththeconsumer.Basingdigitalmarketingstrategyonintelligent storytellingcankeepthebrandaliveinthemindsoftheconsumer.Narratingabrand storyisnowpossiblewithoneclickthroughdigitalplatforms. 3.InvestInSocialMediaMarketing:Themosteffective,reasonableandconvenienttool forthesmall-scalebusinessownerissocialmedia.Socialmediamarketingcanboost businesswithouttakingatollonexpenses.ManagingandtrackingROIsiseasywith socialmediamarketing.Socialmediamarketingisthereasonforstart-upstoinvestin digitalmarketingservices.Justbymakinguseofcatchyvisual,simplecopy,brandvoice andtrendinghashtags,onecangarnercustomerswithease.Incorporatinganonline trendinthesocialmediapost,canimprovebrandvisibilityandincreasefollowers. Followerscanbepotentialleadsthatcanconvertintocustomers. 4.RewardAndReferralPrograms:Rewardsandreferralprogramsareknownfor buildingaloyalcustomerbase.Thisisasimplemarketingtechnique,whichcanbe usefulforsmallbusinessaswell.Reviewsandrecommendationcandowondersfora brand,whichacatchyadmightfailtodoso.Beautyindustryheavilyreliesonreviews andrecommendationsoftheircustomers,whichisusefulattractingmorecustomers. Rememberappreciationandrumoursspreadlikewildfire,eithertakingthebrandtothe starsorburningittoashes. 5.InvestInAnalytics:Themostoverlookedyetusefulpartofdigitalmarketing servicesisanalytics.Basinganykindofmarketingstrategyondataisprovenbeneficial forsmallbusiness.Thetoolsofanalyticssimplifyworkbytrackingconversions,and presentingacompleteanalysisonwhetherthestrategyappliedisprovingits effectivenessornot. 6.FocusOnTheUSP:Brandscanoccupyanicheinthemindsofthepeople,onlywhen itidentifiesitsUSPsandstrengths.ThebrandthatfocussesonitsUSPsandbuildsa strategytohighlightthemistheone,whichstayswiththeconsumerforever. 7.PromotionalVideos:Creatingexplanatoryvideosforthebrandscanalsogarnermore consumers.Sometimesconsumersareconfusedwithtoomanyoptionsinthemarket andarenotabletomakeabuyingdecision.Suchvideoscanresolvequeries,andhelp themtomakeadecision.AnidealpromotionalvideoshouldhighlightUSPs,usage, productbenefits,andbrandvalues. 2/2

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