June 7, 2011

1. June 7, 2011

2. What’s at stake Protecting our Progress Working for more Progress • Affordable Care Act • American Recovery & Reinvestment Act • State Children's Health Insurance • Lilly Ledbetter Fair Pay Act • Wall Street Reform • Middle Class Tax Cuts • Credit Card Reform • Extending Unemployment Benefits • Student Aid & Fiscal Responsibility Act • Repeal of Don’t Ask Don’t Tell • Historic Nominations to Supreme Court • Built staff, offices, and neighborhood • teams in all 50 states: • # COs and NTLs in PA • # Teams in PA • Other PA Accomplishments • #SOs across PA • # 1:1s held since April 4th • Over # calls made since April 4th

3. Volunteers are the leaders of this movement Organizational Structure

4. How can we reach our shared goals? Example Voter Contact Ramp But with more help, your organization’s output can grow exponentially Voter Contacts per Organizer per Day By yourself, there’s a limit to how many voters you can contact each day Time

5. To grow, you have to expand your organization Vol Vol Vol Vol Vol Vol NTL + Team NTL + Team Vol Vol Organizer Vol Vol We’re building Neighborhood Teams – and we need your help Vol Vol Vol Vol NTL + Team NTL + Team Vol Vol Vol Vol Vol Vol

6. Neighborhood Teams are the foundation of our organizing • Volunteers organized in teams are more productive, happy, connected, and powerful than volunteers working alone: • Volunteers in teams put in twice as many hours • Empowers volunteers to take on more responsibility • Snowflake model creates manageable volunteer ratios • Spreads volunteer strength across precincts • Helps volunteers feel part of something bigger than themselves Why organize in teams?

7. Neighborhood Team spotlight: Location/Name • Team Leader • History of the team • What do they like to do together • Quotes, etc

8. Campaign mission • Mission: Re-elect President Obama on Nov. 6, 2012 • Mantra: Respect. Empower. Include. Win. How we win How We’ll Do It • Expand the electorate • Build something new • Grow the grassroots in the states • Measure our progress • Work for every vote We can’t do it without your grassroots organizing

9. Grassroots will power our victory • In the face of historic challenges, the President must stay focused on the American people. That’s why he needs us to lay the foundation now • Facing new challenges, we have to build a grassroots organization that’s farther reaching and more innovative than anything we’ve built before • We must re-connect with long-time supporters and inspire new ones to join the cause. We know that we will only be as strong as our grassroots organization in communities across the country • We believe in organizing block-by-block, with neighbors talking to neighbors, co-workers talking to co-workers, and friends talking to friends

10. How we organize Obama 2012 Campaign organizing principles 1. Excellence • Our organizing will reflect a level and excellence that matches the magnitude of what’s at stake 2. People-Focused • The grassroots is our key to victory and neighborhood teams will be the foundation of our organizing 3. Metrics-Driven • We will set clearly defined goals and hold ourselves and each other accountable 4. Data Integrity • We will complete soft reports daily and commit to accurate, quick turn-around of hard data entry 5. Training • We will know the program and be able to explain and teach it to others. We will build skills to execute the plan

11. Campaign roadmap: growing the grassroots Organization will grow throughout campaign 1. Launch Campaign 2. Listen and Plan 3. Build Teams 4. Contact Voters Election • Declare “I’M IN” • (continues all year) • 1-on-1 Meetings • Hold local planning sessions • Engage key constituencies • Organize local house meetings • Recruit + train Neighborhood Teams • Register, persuade, and turn out voters

12. We know organization building is our next step, but we need your help filling in the details • House meetings • One-on-one meetings • Tabling or clip boarding at community events • Voter Registration • Phone banks / Canvassing • Potlucks • What other tactics can we use to engage past and new volunteers? Next Step: Build Teams Goal: Recruit and train volunteer neighborhood teams Tactics for building teams

13. Hosting house meetings are our immediate next step • We are planning to kick off our team-building efforts this summer with house meetings • They will help us build teams and recruit new volunteers • They will help identify new potential team members in your community

14. House Meetings in your community Who would you invite to a house meeting you are hosting? Where would you host your event? What communities do we need to reach in your area? How can we find hosts for house meetings in other areas of your community? Key Planning Question: How can house meetings In your community be most effective? Planning Questions 1 2 3 4

15. Next steps VOLUNTEERS: • Sign up to host or attend a house meeting • Sign up to meet with a local organizer HEADQUARTERS STAFF: Pass Feedback to Campaign Leaders 1 2

16. This is our moment “We are at one of those rare moments in history where we’ve been given the opportunity to change our country for the better. But it’s never easy, and it never starts in Washington. It starts with you.” - President Barack Obama - PAID FOR BY OBAMA FOR AMERICA