1 / 22

Southwest Exteriors : Social Media Evaluation

By: Chris Montemayor. Southwest Exteriors : Social Media Evaluation. What are the goals?. Increased Brand awareness Increased Internet Presence Social Media/SEO/Review Sites Better customer service Be able to answer all questions that customers have prior to scheduling appointment

peri
Download Presentation

Southwest Exteriors : Social Media Evaluation

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By: Chris Montemayor Southwest Exteriors : Social Media Evaluation

  2. What are the goals? • Increased Brand awareness • Increased Internet Presence • Social Media/SEO/Review Sites • Better customer service • Be able to answer all questions that customers have prior to scheduling appointment • Better customer education • Be able to teach potential customers about product (factual information, benefits, customer testmonies)

  3. Who is the audience • Generation X • Ages: 30 – 45 • Income: Above Average/Depends • Issue: Helping shop for parents/Want to add value to home • Baby Boomers • Ages: 46 – 64 • Income: Above Average to High • Issue: Want to add value to home/Have high quality product • Retirees • Ages: 65 – 80 • Income: Above Average to High • Issue: Want product that lasts lifetime

  4. What kind of communication reaches them? Generation X • Technology Aware • Will research online • Reviews • Forums • Factual Information • Independent • Trust must be earned • Relationships built through consistency • If shopping for parents: • Will be hesitant • Will need to see it to believe it Characteristics: What they may look like:

  5. What kind of communication reaches them? Baby Boomers • Retired or Considering it • Will be looking for quality product to spend hard earned money on • Very hardworking • Somewhat Technology Adept • Email communication works • May Research Product • Desires Personal Relationship • Person to Person contact preferable • Likes Referrals by friends Characteristics: What they may look like:

  6. What kind of communication reaches them? Retirees • Looking to make final purchases • Want a product that will last and will pay great price for it • Technologically challenged • Prefer phone calls to any other source of communication • Prefer personal relationship with Business Characteristics: What they might look like:

  7. What Social Media would work best? • Facebook • Twitter • Linked In • Blogging • Google Places • Youtube

  8. Facebook

  9. Facebook: • Pros: • Can stand almost as a second website • Is extremely accessible • Allows for posting of Videos, Pictures, Links, Social Media Feeds • Is great for SEO • Allows customers to interact with company • Places a face/personality for the company • Guarantees that messages will be posted on Followers Feeds • Cons: • Over saturation (quality content is key) • Requires constant maintenance/awareness

  10. Twitter

  11. Twitter: • Pros: • Extremely fast relaying of info • Allows company to follow competition/customers • Serves as great Link to other Social Media • Allows for conversation/sharing of thoughts with interested parties (i.e. #Hashtags & @____) • Cons: • Can be addicting • Must be a focused effort (no one cares what we ate for lunch)

  12. Linked In:

  13. Linked In: • Pros: • Allows business to connect with other professionals • Great for employee Recruiting • Great for establishing industry expertise (referrals) • Great to follow Forums on related fields • User can publish presentations/information • User can publish polls/Q&A’s • Cons: • Requires commitment (takes awhile to attain connections)

  14. Google Places • Pros: • Great for increasing visibility • Great for SEO • Allows User to post pics, videos, coupons, company info, links to social media • Great for listing Customer Referrals • Cons: • People can leave malicious reviews • Google’s Service is subpar at best.

  15. Blogging • Pros: • Great for SEO • Great for establishing expertise • Great for connecting with audience • Cons: • Can be time consuming • Requires right mindset • Can be subject to scrutiny • Quality material is a MUST.

  16. Youtube: • Pros: • Great for SEO • Videos provide an more intimate look at a topic • Great for Viral Marketing • The amount of users is staggering • Cons: • Videos may not be viewed very much • Oversaturation

  17. How to approach Social Media: • Consistency is key • Posting should be kept to the following: • Facebook: 2-3 posts a day (not including media posts) • Twitter: 3-4 post a day • However, should be monitored 24/7 (via Mobile updates, etc.) • Linked In • A few times a week for posting • In regard to recruiting, constant updates are key

  18. How to approach Social Media: (part 2) • Blogging: • Once a week at first is good, and may be the nest overall approach for the sake of content • Youtube: • Update only when new media is available • Google Places: • Update when necessary

  19. How to measure Social Media: • Basic Metrics: • Have profits increased since using Social Media? • Social Capital: • Conduct market research with users (Track Public Sentiment) • Have enjoyed the social media? • Have they received help? • Better information? • What do they like & don’t like? • Talk to colleagues (other businesses/partners) • Have they noticed the social media efforts?

  20. How to measure Social Media: (part 2) • Once research has been conducted both logistically & socially, reexamine the original goals for social media for the company

More Related