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Going Mobile Checklist for Delivering Your Content on Devices

Learn how to optimize your content for mobile devices, tap into new markets, monetize ancillary rights, and build strong relationships with users. Includes tips for pricing, marketing, and choosing the right formats.

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Going Mobile Checklist for Delivering Your Content on Devices

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  1. Going Mobile Checklist for Delivering Your Content on Devices UlhasAnand Sr. Product Manager

  2. Rights • Electronic • Geographic • Language • Ancillary • Media

  3. Rights – Electronic

  4. Rights – Geographical Source: Wikipedia, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use

  5. Rights – Language • Devices are there, now for the content • Spanish, Mandarin and Russian markets will mature • Same title multiple languages

  6. Rights – Ancillary • Ancillaries like audio, videos, images, instructor resources, etc. • Deliver what other aggregate stores do not • Replace back-of-the-book CD/DVD-ROMs

  7. Rights – Media • Associated media • Games and Videos • Passive and participative experiences

  8. Pricing • Rentals • Subscriptions • Freemium • Ancillary • Bundles

  9. Pricing – Rentals • Secure rental models • For individuals, institutions and libraries • Fraction of cost, micro payments • Geographies with weaker currencies • Alternative to photocopying

  10. Pricing – Subscriptions • For individuals, institutions, book clubs, associations and libraries • Set of titles, title series, categories or entire catalog • Multi-seat and concurrency licenses

  11. Pricing – Freemium • Offer free content • Advance digital copies and virtual sampling • Content sharing among friends • Sample chapters, ancillaries, etc. • Access full content with limitations • Up-sell to full access

  12. Pricing – Ancillary • Add-on products to monetize rights • Image and video stock sales • Usage rights based pricing

  13. Pricing – Bundles • Electronic + Print • eBook + ancillaries • eBook download + cloud Source: O’reilly Books and Videos, http://www.oreilly.com

  14. Marketing • Develop a marketing plan that includes • PR • Website • Social Media • Affiliate Network (Reviewers, Bloggers, etc.) • Institutional sales plan

  15. Formats • PDF • XML (content, catalog and meatadata) • ePUB

  16. Formats – PDF • Usability • WYSIWYG from Typesetting • Fixed format display • Suitable for tablets • Advantages • DRM through Adobe ACS4 • Low-cost content preparation • Typesetting Software does not matter

  17. Formats – PDF • Disadvantages • Smaller screen support • No-reflow of text • File size • Enrichments • Licensing cost • ACS4 • RM SDK

  18. Formats – XML • Usability • Storage format • Content, catalog and metadata • Advantages • Extensible • Future Proof, not limited to one format • Disadvantages • Needs planned typesetting workflows • More expensive in the beginning • Legacy content support

  19. Formats – ePUB • Usability • Re-flowable text • Suitable for all devices • Advantages • Format is a webpage • Future proof, can work outside an app • Books-on-the-cloud • Disadvantages • Formatting • Enrichments • Content conversion costs • No DRM

  20. Delivery • Aggregators • Metadata & content requirements • Pricing model • Reports • Operating Systems • What do/will your readers use? • Prevalence, market share • Rate of growth, future

  21. Relationships • Your own ebookstore • Apps • Buy once, read anywhere

  22. Relationships • Your own ebookstore • Are your customers, your customers? • Offer distinct advantages • Marketing is vital • Get to know your users • Establish relationships

  23. Relationships • Apps • Provide Apps that are useful • Your value add • Content • Presentation • Usability • Rethink content flow • Make use of the medium • Make authors and users participate

  24. Relationships • Buy once, read anywhere • Books-on-the-cloud • Multi-format delivery • Advantages to users that approach direct

  25. Relationships • Offer to everyone, business model without boundaries of Countries, Languages, Formats, OS or Market places • Don’t sell the same book to a user, without creating additional value • Offer more to those who come direct • Allow authors and users to participate and be a part of the content • Make your customers, truly your customers

  26. Thank you! Contact info@ipublishcentral.com sales@ipublishcentral.com

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