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SEM1 4.06 A - Promotion

SEM1 4.06 A - Promotion. PI – Employ sales-promotion activities to inform or remind customers of business or product PI – Explain venue signage PI – Select event signage. Purpose of venue signage.

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SEM1 4.06 A - Promotion

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  1. SEM1 4.06A - Promotion • PI – Employ sales-promotion activities to inform or remind customers of business or product • PI – Explain venue signage • PI – Select event signage

  2. Purpose of venue signage • To assist companies/brands to maximize brand awareness through visibility – must find best location for logo/message! • Part of sponsorship activation • Increased revenue through promotions • Promote team/ticket sales • Provide useful information to fans/spectators • Keep audience engaged (scoreboard area)

  3. Types of venue signage • Banners • Dasher boards • Floor/field graphics • Sideline billboards • A-frames • Electronic message boards • Rotational courtside messages • Logo placement

  4. Location of venue signage • Scoreboard/video board • Sideline/court • Scoring table • On court/field • Street poles • Walkways • Outfield walls • Tents • Racecars • Uniforms/attire • Equipment

  5. Factors when selecting venue signage • Cost • Location of signage • Type of signage • Target market • Attendance • Event • Viewers

  6. What promotional signage do you see?

  7. What promotional signage do you see?

  8. SEM1 4.06 Activity • Students work in pairs • Select a sports or entertainment venue • Select a company that would have a similar target market as the venue spectators • Select an event or series of events • Select the type of venue signage purchased • Select the location of the venue signage • Create a visual graphic of your venue signage • Write an argumentative essay (3 paragraphs) of why you selected this venue signage over another

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