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The Cake Place

The Cake Place. Ogunquit, Maine. Mission Statement -Our mission is to create beautiful specialty cakes that exceed our customers expectations, and to leave our shop with a smile on their face. Vision Statement

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The Cake Place

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  1. The Cake Place Ogunquit, Maine

  2. Mission Statement -Our mission is to create beautiful specialty cakes that exceed our customers expectations, and to leave our shop with a smile on their face. Vision Statement -We want The Cake Place to be the first thing on people’s minds when they think about ordering a cake. We will deliver your cake to wherever you may need it, and do everything we can to make this cake unforgettable and special for that event. Philosophy -Our company believes that every customer should get their dream cake weather it be for their wedding, baby shower, birthday, anniversary, etc. We want them to leave our shop happy and satisfied with what our bakers have created for them. We want it to be a cake that they will never forget.

  3. Weddings

  4. Graduation

  5. Birthday parties

  6. Baby showers

  7. Self-analysis SWOT Strengths: I graduated from New England Culinary Institute with a bachelors degree in culinary. Good ideas for the business, no other cake place like it around the area. Weaknesses: Need more employees and bakers. Need to get the word out more about the business. Opportunities: To make this business successful enough where it could either become a chain bakery or just very well known by everyone. Threats: Other bakery competitions around where I’m located. Advisory Board: -Attorney -Contractors -Designers -Accountant

  8. Business Description Hours of operation: Monday-Thursday 9:00AM- 9:00PM Friday-Saturday 9:00AM-10:00PM The Southern Midcoast Region is an ideal location for doing business. The combination of a qualified labor force, superior healthcare, and strong public and higher educational systems, combined with Maine’s renowned quality of life and place, create the perfect setting for business. http://www.maine.gov/portal/business/starting.html Type of ownership: Sole Proprietorship Business model: Brick and mortar

  9. Management Team Sales Associates -Manages the cash register -Knows how to take cake orders from customers -Properly boxes the cake up for the customer Bakers -Preparing all of the cakes specifically to customers needs -Ordering materials and supplies to bake the cakes -Hiring assistants and monitoring their work Managers -Responsible for preparing and displaying cakes -Employee development -Budgeting -Sales management -Workplace safety

  10. Competitive Analysis Competition: Bread & Roses Bakery Strengths: They use their own recipes for their desserts, they have a lot of options to eat like sandwiches, desserts, coffee, and bread; they have a shopping online feature which gives customers the option to buy from home Weaknesses: They’re only opened Saturday and Sunday; the shopping online feature is also a weakness because the customers wont be able to physically be in the bakery, which could prevent certain sales through advertising and sampling. Clara’s Cupcakes Strengths: They do catering with Italian and Spanish foods; they have a Facebook page and an email for customers to contact them; they have cakes for any occasion Weaknesses: Website is not appealing to look at; they don’t show the cake flavors, fillings, or frostings on the website; they don’t have their hours of operation on the website.

  11. Target Market #1 Target Market #1- Engaged Couples Demographics: -Age: 20-30 -Gender: Male & Female -Income: $40,000-$50,000 -Ethnicity: Caucasian -Education: College degree -Occupation: White collar -Marital Status: Single (going to be married) Psychographics: -Values: Everything needs to be perfect for their wedding -Attitudes: Wanting a beautiful cake that people wont forget -Lifestyle: Perfectionists, wanting everything to be exact -Opinions: Wanting everything to be perfect -Beliefs: Believing that their wedding is the most important thing

  12. Target Market #2 Target Market #2- Graduates Demographics: -Age: 18-23 -Gender: Male and Female -Income: $100,000 -Ethnicity: Caucasian -Education: College degree -Occupation: White/blue collar -Marital Status: Single Psychographics: -Values: Wanting to have fun -Attitudes: Just graduated high school/college; start a life -Lifestyle: High school/ College life -Opinions: Wanting to begin their life in college or after college -Beliefs: Believing that graduating is the most important thing

  13. Target Market #3 Target Market 3#- People celebrating their own/ someone else’s birthday Demographics -Age: Any age; everyone celebrates birthdays -Gender: Male and Female -Income: $20,000-$40,000 -Ethnicity: Caucasian -Education: College degree -Occupation: White collar -Marital Status: Single or married Psychographics -Values: Every birthday is special -Attitudes: Cakes are important for birthday parties -Lifestyle: Living their life to please others -Opinions: No matter how old you are you deserve a special birthday -Beliefs: Believing that the cake is important

  14. Target Market #4 Target Market #4- Pregnant Women Demographics -Age: 20-35 -Gender: Female -Income: $25,000-$40,000 -Ethnicity: Caucasian -Education: College degree -Occupation: White/Blue collar -Marital Status: Married Psychographics -Values: Valuing her baby -Attitudes: Wanting a great baby shower with a beautiful cake -Lifestyle: Preparing herself to start a family -Opinions: The baby shower is important -Beliefs: Believing that she deserves a beautiful specialty made cake for her and her baby

  15. Marketing Plan Product: Cakes for any occasion (weddings, birthday parties, sweet 16, baby showers, graduations, bachelorette/bachelor parties, etc.) Price: Price varies on the size and tears of the cake. Demand for cakes in Maine is very good mostly in the wedding industry. A lot of people like to get married in Maine because of the beautiful beaches and sceneries. Place: 246 Main Street, Ogunquit, Maine. Promotion: Making business cards, banners, and radio ads. Through Twitter and Facebook

  16. Primary Research

  17. Primary Research

  18. Secondary Research There are many reasons why Maine's economic situation is so positive. Some of the advantages of doing business in Maine include: • •State-of-the-art telecommunications and transportation infrastructures • •Outstanding, highly productive workforce • •Strategic global location • •Strong state support for business growth in the form of finance and incentive programs • •Entrepreneurial spirit that is attracting today's most exciting emerging industries • •Vibrant, healthy, safe, and livable communities http://www.techmaine.com/business-in-maine The Southern Mid-coast Region is an ideal location for doing business. The combination of a qualified labor force, superior healthcare, and strong public and higher educational systems, combined with Maine’s renowned quality of life and place, create the perfect setting for business. http://www.midcoastmaine.com/community/doing-business-here Competition: Bread & Roses Bakery, and Clara’s Cupcakes http://www.yellowpages.com/ogunquit-me/bakeries

  19. Bibliography Wedding pictures http://sherryn24.webs.com/weddings-malaysia.jpg http://0.tqn.com/d/honeymoons/1/0/Q/m/09beachwedding.jpg http://www.flipkey.com/blog/wp-content/uploads/Wedding.jpg http://www.oceanisleinn.com/userfiles/Image/beach-weddings-photos1.jpg http://files.twcakes.com/200000124-4295d43900/b842080fe156b362_wedding-cakes_modern-wedding-cake-pictures.jpg http://www.michiganweddingplan.com/images/michigan-wedding-cakes.jpg Graduation pictures https://www.ccsf.edu/NEW/en/student-services/admissions-and-registration/records/evaluation-and-graduation/_jcr_content/subheader-image/smallimage2.img.jpg/1319586519455.jpg http://cageradio.com/wp-content/uploads/2011/06/2008graduation_portwayschool.jpg http://highschool.unl.edu/~/media/ISHS/Images/Newsletter/Images/Graduation%203.jpg http://coolest-birthday-cakes.shippony.com/images/holidays/graduation/graduation-cake-11.jpg http://www.jacquespastries.com/all%20occasion%20cakes/graduations/files/collage_lb_image_page19_3_1.jpg Birthday pictures http://www.freedom-center.com/wp-content/uploads/birthday2.jpg http://cgny.davlerstatic.com/uploads2/9751/iStock_000010784713Medium.jpg http://3.bp.blogspot.com/XWEaKGfUOGc/Ts0j0hiFI7I/AAAAAAAAAGQ/wuyNP0jsxuA/s1600/pictures+of+birthday+cakes2.jp Baby shower pictures http://1.bp.blogspot.com/-z4wIDxrY9oE/TjkgDu7yeQI/AAAAAAAAABY/SS-XfF-xI0M/s1600/baby-shower-cakes.jpg http://www.tinydelightscupcakes.com/wp-content/fancygallery/cakes-baby-shower/baby-shower/1318859348_baby-shower-cake-22.jpg http://coolest-birthday-cakes.shippony.com/images/baby/baby/bassinets/baby-shower-cake-designs-08.jpg

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