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The Future of Hotel Search

The Future of Hotel Search. Kevin Fliess, Room 77 ITB Berlin – eTravel World March 8, 2012. Evolution. Future. Today. Personalized. One-size fits all. Results relevant to me App remembers me Science and service. Evolution. Future. Today. Real transparency.

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The Future of Hotel Search

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  1. The Future of Hotel Search Kevin Fliess, Room 77 ITB Berlin – eTravel WorldMarch 8, 2012

  2. Evolution Future Today Personalized One-size fits all • Results relevant to me • App remembers me • Science and service

  3. Evolution Future Today Real transparency Limited information • Unbiased reviews • Real-time insight • Social signals • Competitor prices • Room level insights

  4. Evolution Future Today Mobile dominated Web focused • Location aware • Always connected • All devices • Seamless with web • End to end process

  5. Evolution Future Today Personalized One-size fits all Real transparency Limited information Mobile dominated Web focused

  6. What’s The Net Effect? Consumer In Control Merchant in control

  7. Who is breaking through? • Simple • Elegant • Last-minute • Mobile-only booking

  8. Breaking Through • Ultra-fast shopping • Comprehensive results • Innovative refine features

  9. Breaking Through • First hotel driven metasearch • Competitor pricing • Benefit of book direct

  10. Breaking Through • Best rates • Faceted search • Better room • Web and mobile

  11. Advanced search function • Rate comprehensiveness • Unique hotel insights • Floor maps and 3D room views • Personalized search refinements

  12. Book now or compare rates • See known fees right from the search results without having to dig deep • Allow value conscious consumers to filter by free amenities like Wi-Fi, Breakfast, Parking, and Airport Shuttle

  13. All rooms are not created equal. • Room Concierge service driven by the marriage of science + service.

  14. Takeaways • Be transparent • Personalize your experience • Re-think your business for mobile

  15. Adapt

  16. Contact Info Kevin FliessVP Product & GM • kevin.fliess@room77.com • (650) 282-3004

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