1 / 12

Local Food Fair 2015: Boosting Support for Farmers

Dive into the New Year Eve Food Fair at Bukia Garden where local production takes center stage, featuring informative videos, interviews, and interactive activities. Join us in celebrating local farmers and sustainable agriculture. Explore the diverse offerings and engage with experts to promote community support for local food production.

perryg
Download Presentation

Local Food Fair 2015: Boosting Support for Farmers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. New Year Eve Food FairMore Local Production – More Support for Local FarmersBukia Garden, 27-28 December, 2015

  2. Video Production • 2 Video infographics • Info Graphic slides for print • Educative Podcast with Experts:

  3. Appealing Videos with Opinion Makers • 11 Opinion Leaders from different sectors; • 8 Different videos produced for online use; • 4 HD quality for the TV advertisement. • Developing the dedicated youtube channel

  4. Visual Production • e-invitation design; • 2,000 copies of 4 pages info flyers (FS and Nutrition) including design; • 2,000 pins - 1,500 Georgian and 500 English; • 50 Branded T-shirts

  5. Media Package Development • Media Advisory and announcement; • Press Release in Georgian and English;

  6. Online Petition • Text edit; • Defining the platform; • Develop the design; • Promote • 619 signatures out of 5,000 collected; • 500 signatures collected during the food fair

  7. Social Media Analysis21 Dec – 27 Dec • Appealing videos 100, 237 reach; 1,068 like; 265 share; • Infographic – 6,813 reach; 65 like; 7 share; • Experts podcast – 821 reach; 11 like; • e-petition post – 14, 664 reach; 293 like; 22 share;

  8. Media Relations • Media Briefing at IPN and Rustavi2 • Live interviews – GDS, GPB, Maestro, Radio Liberty; • Online Media Announcement of the fair – GHN, Primenews, IPN, Ici.ge; Agrokavkaz. • Post event coverage – 3 TV footage, 1 photo story on kar.ge

  9. Food Fair Event • Dedicated information tent; • Outdoor e-petition system; • 1,500 flyers distributed through promo people; • 1,000 pins distributed to the petition subscribers, farmers, consumers; • 10 interviews collected from farmers; • 30 minutes audio-visual screened; • Photo service; • Media and stakeholders invitation

  10. Visibility

  11. Challenges • Lack in coordination of the task force; • Media briefing? • Lack of food safety standards; • E-petition signatures: complicated text;

  12. Thank you

More Related