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Verbal & Visual Support in Presentations. ANNE HERALD & Bill Christensen. Page 287. What is the idea behind Chapter 10? Less is more.
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Verbal & Visual Support in Presentations ANNE HERALD & Bill Christensen Page 287
What is the idea behind Chapter 10? Less is more. The type of visual and verbal aides you use should depend on what you are presenting, the audience you are presenting to, and should not distract from what you’re saying.
Chapter Objectives 1.) Know the guidelines for verbal and visual support. When should you use them? 2.) Design and critique a presentation using Powerpoint. Page 287
What Will We Cover? • Verbal and visual aides in presentations. • The differences between good & bad presentations. • Influential speakers: The power of good supporting material. • Cultural differences in verbal and visual cues.
What Can Supporting Material Add? Supporting material has three main functions. It adds clarity, interest, and proof. • Clarity: Supporting material can make abstract ideas more understandable. • Interest: It can help engage your audience and make your main points more meaningful. • Proof: It helps back up your claims with evidence. Page 288
Different Types of Verbal Aides • Definitions • Examples • Stories • Statistics • Comparisons • Quotations Page 289
Definitions • If the audience is unfamiliar with some of the terms you are using. Definitions explain the meaning of a term. • Used for added clarity. Page 290
Examples • Brief references that illustrate points. • Usually best if used in groups of two or more brief examples. • Used for clarity, and added interest (if you give enough examples). Page 290
Stories • Detailed account of an incident. • Less is more! Adapt it to the audience, and make sure it clearly supports your thesis. • Stories can add clarity, as well as interest.
Statistics • Numerical representations of a point. • Use statistics sparingly. Round off, and supplement with visuals. • Statistics can be used for clarity, proof, and to add interest.
Comparisons • Examinations or processes that show how one idea resembles another. • Make sure the item you are comparing to is familiar with the audience, and make sure the comparison is valid. • Can be used to add clarity, prove a point, and add interest.
Quotations • Opinions of experts or knowledgeable sources. • Always paraphrase lengthy quotes, and cite your sources. Follow up with a restatement or explanation. • Quotations add interest, clarify, and prove a point.