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Meow

Meow. Amanda. Sarah. Anne. What do you notice about them?. We are seeking to:. Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign

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Meow

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Presentation Transcript

  1. Meow

  2. Amanda

  3. Sarah

  4. Anne

  5. What do you notice about them?

  6. We are seeking to: • Change consumer brand perception from a feminine brand to a gender-neutral within the six month campaign • Stimulate consumer purchasing through interactive initiatives within the 6-month campaign to raise awareness within the target market.

  7. Meet Eric • 25-35 • Single • Urban • MOPE • Very active • Concerned with appearance • Confident • Big sports fan and loyal to teams • Likes nice things and willing to pay for them • Social person but values his independence • Competitive, especially with himself

  8. We would like to invite you to become

  9. How are we going to achieve this?

  10. Magazines

  11. Out of Home

  12. Social Media

  13. Experiential & Sponsorship

  14. Television

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