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Making Money from Air Travel. Tons of Data - Can Anyone Make Sense Of It. Overview. Why am I Here? Very Quick Background The Differentiator - Level the Playing Field for Consumers Data, Data and More Data Unintended Consequences - But Interesting None the Less
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Making Money from Air Travel • Tons of Data - Can Anyone Make Sense Of It
Overview • Why am I Here? • Very Quick Background • The Differentiator - Level the Playing Field for Consumers • Data, Data and More Data • Unintended Consequences - But Interesting None the Less • What Do “Outside/Insiders” Do With Air Travel “Data”? • Can an Ordinary Joe Do The Same?
Why Am I Here? • Founder, CEO FareCompare • Portfolio.com Profile • Middle Age “Techies” • Very Complex Business • Security, Safety, Flights • Airfares, Flights, IRS… • Air Travel • Love it … Hate It • Blogging • RickSeaney.com
Quick Background FareCompare.com • Airfare “Stock Market” (ATPCO) • Airfare Clearing House • Flight Schedules - Only 2 Aggregators • What Does the “Raw” Data Cost? • Handful of Companies in the World • What Does It Take to Process the Information? • B2B … Frustration … B2C • Kelly Blue Book of “Airfare” • 100 / 10 Rule
Differentiator - Level the Playing Field • Site Started May 2006 - Level Playing Field • Consumers vs. Airlines • One of the Largest Databases in the World of Current and Historical Airfare Information • Can We Add Value by Slicing and Dicing this Database • Helping Air Shoppers Make the Best Buying Decision -- Every Time
Data, Data & More Data • Few Hundred Million Airfare • 30+ Rules Per Airfare • Change 8 Times a Day • Sometimes over 40% Change a Day • Competitive Equilibrium • Future Travel Dates and History • Flights • ~4,100 Commercial Airports • A Flight Per Second • 720,000+ Passengers in Air Right Now • LAX - NYC over 18,000 reasonable same day paths
Unintended Consequences • Short Straw • Government Reports 4-6 months after • Airline Analysts • Guidance • Trust But Verify • Business Press • Fuel Surcharges • Fare Hikes • Airfare Sales
What Do “Outside/Insiders” Do With Airfare? • They Model • Revenue • RASM - Revenue Per Available Seat Mile • Cost • CASM - Cost Per Available Seat Mile • Cross Check • Supply (Schedules) vs. Demand (Load) • Fret • Economy, Fuel, Mergers, Currency, Pricing, Biz Travelers, Competition
Can an Ordinary Joe Benefit? • Sure • Eternal Airfare Purchasing Question “When is the Best Time Buy” • Started with Air Travel • Continues to Fascinate with the Possibilities of Airline Financial Prediction • Clever Technology on the Internet is in it’s infancy • Keep your seat belt buckled as it starts to whiz buy
Contact Information • Rick Seaney • CEO FareCompare.com • Email: rick@farecompare.com • Phone: +1 972 755 1058 x218 • Site: http://www.farecompare.com • Blog: http://rickseaney.com • Deals: http://deals.farecompare.com