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R.C. Bigelow, Inc.

R.C. Bigelow, Inc. Bigelow Consumers are. Bigelow Flavored Teas. Bigelow Tea represents 45% of Flavored Tea segment. Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002. Bigelow Herb Teas. Bigelow Tea represents 17% of Herb Tea segment.

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R.C. Bigelow, Inc.

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  1. R.C. Bigelow, Inc.

  2. Bigelow Consumers are ...

  3. Bigelow Flavored Teas Bigelow Tea represents 45% of Flavored Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  4. Bigelow Herb Teas Bigelow Tea represents 17% of Herb Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  5. Bigelow Green Teas Bigelow Tea represents 18% of the Green Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  6. Bigelow Iced Teas • Iced teas attract consumers to to the specialty tea category during summer months • Primarily focused in southern markets but sold to Stop & Shop, Tops and Giant banners on an in/out basis

  7. Bigelow Honey Spreads • New product that now has 35% distribution and leverages the Bigelow name to a new category • Unit volume has increased by 58.5% over the latest 52 week period • Bigelow Honey unit sales are up 49.8% in Ahold Nielsen Markets over the latest 13 week period Source: ACNielsen Honey Category, 52 w/e September 29, 2001

  8. Bigelow Dessert Coffees and Estate Teas

  9. Total Tea Bag Category Specialty Tea 32.0% Specialty Tea accounts for 46.2% of the Total Tea Bag Category and has increased 83% since 1992! $ 183.8 $ 390.9 Specialty Tea 46.2.% $ 336.1 1992 $574.7 Black Tea 68.0% $ 391.0 Black Tea 53.8% 2000 $727.1 Source: ACNielsen Total US 52 weeks ending 12/12/92 vs. 12/30/00 $ volume is in Millions

  10. Bigelow Food Service

  11. Bigelow Leads the Market in Foodservice Traditional Foodservice Office Coffee Service Market Lipton 19% All Other 10% Bigelow 89% Lipton 3% Bigelow 71% All Other 8% The Bigelow Individual Foil Teabag works in Restaurants and Offices, as well as in Retail! Based on 2000 Poll of 100 top distributors Based on survey of top 10 Vend/OCS Distributors

  12. Listing of Hotels Where Bigelow is the Exclusive “Specified” Specialty Tea

  13. Manufacturing As a Component of the Connecticut Economy

  14. Output V. Employment

  15. Connecticut Manufacturing Employment Relative to the U.S. 1999-200147

  16. Employment Multipliers

  17. Segmentation

  18. Competitive Ranking Weak Average Strong Competitive Strength

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