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Bigelow Tea: Leading the Specialty Tea Market with Quality and Variety

Bigelow, Inc. is a prominent player in the specialty tea market, offering a diverse range of flavored, herb, green, and iced teas. Their innovative products like Bigelow Honey Spreads have seen significant growth in distribution and sales. Bigelow's dominance in the foodservice sector, individual foil tea bags, and exclusivity in top hotels showcase their competitive strength in the industry.

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Bigelow Tea: Leading the Specialty Tea Market with Quality and Variety

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  1. R.C. Bigelow, Inc.

  2. Bigelow Consumers are ...

  3. Bigelow Flavored Teas Bigelow Tea represents 45% of Flavored Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  4. Bigelow Herb Teas Bigelow Tea represents 17% of Herb Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  5. Bigelow Green Teas Bigelow Tea represents 18% of the Green Tea segment Source: ACNielsen Specialty Tea Category, 52 w/e January 12, 2002

  6. Bigelow Iced Teas • Iced teas attract consumers to to the specialty tea category during summer months • Primarily focused in southern markets but sold to Stop & Shop, Tops and Giant banners on an in/out basis

  7. Bigelow Honey Spreads • New product that now has 35% distribution and leverages the Bigelow name to a new category • Unit volume has increased by 58.5% over the latest 52 week period • Bigelow Honey unit sales are up 49.8% in Ahold Nielsen Markets over the latest 13 week period Source: ACNielsen Honey Category, 52 w/e September 29, 2001

  8. Bigelow Dessert Coffees and Estate Teas

  9. Total Tea Bag Category Specialty Tea 32.0% Specialty Tea accounts for 46.2% of the Total Tea Bag Category and has increased 83% since 1992! $ 183.8 $ 390.9 Specialty Tea 46.2.% $ 336.1 1992 $574.7 Black Tea 68.0% $ 391.0 Black Tea 53.8% 2000 $727.1 Source: ACNielsen Total US 52 weeks ending 12/12/92 vs. 12/30/00 $ volume is in Millions

  10. Bigelow Food Service

  11. Bigelow Leads the Market in Foodservice Traditional Foodservice Office Coffee Service Market Lipton 19% All Other 10% Bigelow 89% Lipton 3% Bigelow 71% All Other 8% The Bigelow Individual Foil Teabag works in Restaurants and Offices, as well as in Retail! Based on 2000 Poll of 100 top distributors Based on survey of top 10 Vend/OCS Distributors

  12. Listing of Hotels Where Bigelow is the Exclusive “Specified” Specialty Tea

  13. Manufacturing As a Component of the Connecticut Economy

  14. Output V. Employment

  15. Connecticut Manufacturing Employment Relative to the U.S. 1999-200147

  16. Employment Multipliers

  17. Segmentation

  18. Competitive Ranking Weak Average Strong Competitive Strength

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