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Consultant Liaison Program Deep Dive – Physical Security

Uncover Cisco's innovative approach to physical security with IP video surveillance technology. Learn why IP is the future, key components of Cisco's solution, and how it transforms security operations. Explore the evolution of video surveillance systems, benefits of network-based solutions, and Cisco's role in safeguarding critical assets.

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Consultant Liaison Program Deep Dive – Physical Security

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  1. Consultant Liaison ProgramDeep Dive – Physical Security Ray CoulombeBusiness Development Manager, CSIBU November 10, 2006

  2. Agenda • Cisco Organization • Why Physical Security? • Cisco Vision – Intelligent Converged Environment • The Case for IP Video Surveillance • Cisco Solution • Other Elements • Feedback & Questions • Summary and Conclusion

  3. Organization Overview Emerging Markets Technology Group (EMTG) • Focuses on new and adjacent market solutions • advanced video • voice • data communications • Led by Marthin De Beer • Vice President and General Manager

  4. Converged Security Infrastructure Business Unit (CSIBU) • Operates within EMTG • Charter: develop products in Physical Security Market • Cisco entered the Physical Security Market with its acquisition of SyPixx Networks, now part of CSIBU • CSIBU vision: • use the IP network as a platform • to enhance Physical Security capability •  as an application • through convergence. • Led by Mark Farino, General Manager

  5. EMEA 60 sites 1,036 CR’s 457 cameras APJ 22 sites 572 CR’s 299 cameras AMER 213 sites 4,700 CR’s 1,905 cameras TOTALS 295/388 sites 6,308 CR’s 2,661 cameras 16.1 mil sqft 70 countries 41,000 staff Cisco Security: Company Overview Courtesy of Bill Jacobs, Security Technologies Manager

  6. Transforming Video in Multiple Environments • Cisco infrastructures support a wide range of network-centric security operations today: • Government Agencies & Municipalities • Traffic • Airports • Transit and port authorities • Military • Financial services • Hospitality • Real estate investment & services operations

  7. Physical Security Physical Attack Cyber Intrusion Identifies Valued Targets Physical Attacks Against Cyber Information Security Information Attack Physical and Cyber Dimensions of Cisco Security Targets People Facilities Mode of Attack Media Computers Information $$$

  8. IP Communications Fire Lighting Physical Security Elevator Visitor Access 24 / 7 Monitor Energy HVAC WAN Cisco’s Vision for the Intelligent Converged Environment Legacy Disparate Building Networks Cisco Intelligent Converged Environment PORT

  9. BusinessApplications Collaboration Applications Application Layer Application Networking Services Interactive Services Layer Adaptive Management Services Infrastructure Services Server Storage Clients Networks Networked Infrastructure Layer Integration with Cisco Products • Deployed on SONA foundation to increase business impact • Network integration is a critical differentiator, providing • Interconnectivity • Security • Availability • Storage • Remote management, monitoring and viewing

  10. Why IP? Challenges of Traditional Video Surveillance • Traditional analog: Limited number of monitoring stations Inflexibility of matrix switchers DVR’s limit storage and viewing flexibility Investigation delays Security-related functions only Proprietary systems • Network-based: High quality video Virtual matrix switching Redundancy Diagnostics Multiple monitoring stations Open protocol

  11. Video Surveillance System Components Traditional System Analog Fixed & PTZ Cameras Analog Video Fiber Multiplexers & Distribution Amplifiers Video Matrix Switch Dedicated CCTV Keyboards & Displays Analog CCTV VCR

  12. 3rd Gen: Analog SwitchingIP Recording 2nd Gen: Analog SwitchingDigital Recording Config, view, & review Config, view, & review Storage NVR Encoder 1) A-D Video Encoding 2) IP Connectivity Recording (DVR) 1) DVR System Setup 2) A-D Video Encoding 3) Video db & Mang’t 4) Digital Storage 5) User Interface Monitor Monitor Analog VideoMatrixSwitch Analog VideoMatrixSwitch Keyboard Keyboard FiberMuxes FiberMuxes Video Surveillance Evolution Serial Coax Ethernet 1st Gen: Analog For Everything Storage (Tapes) Recording (VCRs) Monitor Analog VideoMatrixSwitch Keyboard

  13. Established Manufacturers (Bosch, Panasonic, GE, Pelco, AD) Cameras Monitors VCRs Evolution of CCTV Technology Matrix Switch Multiplexers DVR Storage Evolving Technology

  14. Cisco Distributed Video Services Cisco Stream Manager Configuration and Monitoring Software Cisco IP Gateways (Analog to IP) Cisco IP Gateways (IP to Analog) Any to Any Cisco Ethernet Access Routers, Switches, WLAN APs Any to Any Secure, High Availability, IP MulticastIntelligent Information Network WAN Cisco Service PlatformsVideo Recording

  15. Intelligent Converged Environment Administration Policy-based control of live or recorded video using PCs or Analog controls Access Analog to IP and IP to Analog Gateways Multilayer Security Storage Recording Local, remote or centralized Connectivity Wired or Wireless Cisco Intelligent Information Network Scalable Reliable Input /Output 3rd Party Legacy & IP Device Interoperability Assessment Open API for 3rd parties, Flexible deployment options Transmission Video Stream Switching

  16. Established Manufacturers (Bosch, Panasonic, GE, Pelco, AD) Communications Encoders / Decoders Software Network Storage Cameras Monitors VCRs IP Network Evolution of CCTV Technology Matrix Switch Multiplexers DVR Storage Evolving Technology

  17. Service Oriented Network Architecture (SONA) Product Overview Cisco Innovation Delivers Access to Video at Any Time from Any Place, Enabling Real Time Incident Response, Investigation and Resolution Cisco IP Gateway Video Encoder/ Decoder Cisco Client Software Viewing and Configuration Cisco Services Platform Digital Video Recorder

  18. Cisco Video Surveillance Components IP Gateways (analog to IP encoders, IP to analog decoders) Video Surveillance Switching, Recording, Management, and Monitoring Software Video Surveillance Digital IP Recording Hardware Cisco IP Network infrastructure

  19. Hardware Overview High Performance 4 port encoder Multipurpose 1 port Encoder / Decoder • Video Encoders / Decoders • 4 Port Encoder • 1 Port Encoder / Decoder • Convergence Chassis • 10/100 • Gig E • USB • Recorders • Video Server • Service Platform • Integrated Services Platform ASIC based with WIS DSP-Based Integrated Services Platform

  20. IP GatewaysEncoders / Decoders Stand alone device • 1 Port Encoder / Decoder • MPEG4 ( H.264 in development) • Dual IP streams & Unicast, Multicast • DM642 TI DSP • 1 video port • 2 audio, 2 serial, 3 contact in, 1 contact out • Low Power consumption (4W) • Stand alone or chassis mount Chassis Card • 4 Port USB Encoder • Mounts in the USB Convergence Chassis • Used in Integrated Services Platform • Up to 64 Video Channels in Cisco 3RU Chassis • MPEG4 single streams per video camera • ASIC based with WIS processor • 4 video ports + USB2.0 4 port Encoder Chassis Card Chassis Linux™ OS- embedded / distributed processing On-Board DDR- video buffer for network disruptions Environmentally hardened-40° to +74° C / -40 to + 165° F Primary stream- live view 1 to 30 fps & CIF to full D1 resolution Secondary stream- reduced rate and/or resolution for storage Unicast/multi-cast– dynamic configuration of video stream 1 port Video Encoder / Decoder with Audio, serial and contact closures

  21. Convergence Chassis • 16 Slot, 3 RU rack-mount • 3 Versions • Gigabit Ethernet • Fast Ethernet • USB (up to1 to 64 IP Encoders • Supports multiple Cisco products • Encoders • Decoders • Bi-directional contact • Unmanaged switches (front-side ports ) • Power supply options (115V or 230V) • External • Internal

  22. Convergence ChassisGig-E Version CIVS-CVG16-GE-115 Chassis With Integrated Gig-E Switch - 14 Internal 10/100BaseT Ports - 4 External 10/100BaseT Ports - 2 Gig-E Ports (SFP modules) - Copper 1000BaseT or Multimode / Single Mode 1000BaseFX

  23. Convergence ChassisFast Ethernet Version CIVS-CVG16-FE-115 Chassis - RJ-45 Connections - Allows module connection without disrupting cabling - 14 Slots

  24. Services Platforms for Video Storage • CIVS-SP1RJB-800- Up to 4 x 400GB HDDs • - 1 RU • - Linux OS- StreamManager • CIVS-SP2RR5-2000- Up to 12 x 400GB HDDs • - RAID 5, Removable HDDs, 2 RU • - Linux OS, StreamManager SVCS • CIVS-SP1R-FBCH /SCSI- Server to Direct Attached Storage • - SCSI or Fiber Channel Connections • - RAID 5 • - Linux OS, StreamManager SVCS USB Convergence Chassis

  25. Integrated Services Platform • StreamManager enabled 2RU Platform • Controls and complements analog matrix switch • Encoding, Recording, IP Communications • 8 encoder ports (video streams) (expandable to 12) • Three serial ports for interface to matrix switches, time master, PTZ • Supports alarm inputs • Optional audio / sound capture with video • Up to 4.4 TB of internal storage • RAID 5 hard disk drive bays

  26. Integrated Services PlatformApplication

  27. StreamManager SoftwarePC User • Configuration Used to identify and program encoders, decoders, attached storage devices • Client PC based video decoding & presentation software PTZ Controls Playback video & audio with DVR functions Digital Zoom Exporting Video Clips with Authentication capability • Administration Network and server usage Dynamic system health Status reporting Failover management

  28. StreamManager SoftwareEmbedded • IP Gateways • Services Platform • Integrated Services Platform • Linux based O/S • Virtual Matrix Switch • Camera PTZ and keyboard serial protocol translation (Any  Any) • Flash upgrade network attached devices from a central location

  29. “Any-to-Any” Interoperability Cisco Stream Manager Gateway Software Analog Cameras Keyboards VS Vendor "A" VS Vendor "A" VS Vendor "B" VS Vendor "B" VS Vendor “C” VS Vendor “C" VS Vendor “H” VS Vendor “H” VS Vendor “P” VS Vendor “P” • True distributed Virtual Matrix Switching • No single point of failure • PC monitoring and system control is optional (not required)

  30. Recap IP Gateway Encoders with Stream Manager SW To Next Site 100BaseT CCTV Monitors Gigabit Ethernet Fiber CVG16-GE Up to 64 Ports CVG16-GE 100BaseT Copper IP Gateway Fiber Encoders CCTV Keyboards 100BaseFX Fiber Services Platform Local Storage Up to 1.6TB 100BaseT Stream Mgr ClientPC Services Platform Centralized Storage Up to 4.4 TB Intercom Access Devices

  31. IP Communications Fire Lighting Physical Security Elevator Visitor Access 24 / 7 Monitor Energy HVAC WAN Cisco’s Vision for the Intelligent Converged Environment Legacy Disparate Building Networks Cisco Intelligent Converged Environment PORT

  32. BusinessApplications Collaboration Applications Application Layer Application Networking Services Interactive Services Layer Adaptive Management Services Infrastructure Services Server Storage Clients Networks Networked Infrastructure Layer Integration with Cisco Products • Deployed on SONA foundation to increase business impact • Network integration is a critical differentiator, providing • Interconnectivity • Security • Availability • Storage • Remote management, monitoring and viewing

  33. Instant Messaging PLM CRM Unified Messaging Rich Media Conferencing ERP Contact Center HCM Procurement Video Telephony Unified Comm. Clients SCM Cisco Offerings Security Services Mobility Services Storage Services Service-Oriented Network Architecture (SONA) Framework COLLABORATION LAYER APPLICATION LAYER Middleware and Application Platforms Services Management Application Delivery Application-Oriented Networking Unified Communication Services Infrastructure Services INTERACTIVE SERVICES LAYER Management Services Compute Services Identity Services Network Infrastructure Virtualization Campus Branch Data Center Enterprise Edge WAN/MAN Teleworker NETWORKED INFRASTRUCTURE LAYER Building Control network & Physical Security Server Storage Clients Networking

  34. Cisco Technology Developer Program (CTDP) • Focuses on building relationships with other technology companies in order to provide comprehensive solutions to customers. Select companies are invited to participate. • Program Categories • - Video Analytics • - IP Cameras • - Managed services • - Storage • - Display systems • - Front-end applications • Sensor Technologies • Access Control

  35. TCP/IP Cisco Door Gateway Hi-O POE Door sub-network (Assa-Abloy) Network-based Access Control Assa-Abloy Relationship

  36. Cisco Sales Engagements • Now that Video Surveillance is converged, our sales teams and strategies also converge. Our Physical Security Sales team partners with the Cisco Account teams to have conversations with the executives, business units and technical IT teams within our accounts to build an end-to-end Intelligent Converged Environment • Cisco’s desire is to engage Consultants early in the process to participate in these conversations to specify and design a comprehensive network solution.

  37. West PSS: Mar’ia Adkisson SE: Brent Cowing SE TBH Physical Security Sales TeamUS/Canada Enterprise Organization Structure Lisa Hale RM, US/Canada John Haspel SEM, US/Canada BC ALB MTBA SKT ONT AK ND WA MT MN MI ME Canada PSS: TBD SE: TBD VT SD WI OR NH ID MI WY NY MA IA NE CT PA RI OH IL IN NV MD Northeast PSS: Chris Kolb SE: Stephen Squeglia UT WV NJ CO CA KS MO KY VA DE TN OK NC AR NM AZ SC Atlantic Area PSS: Dave Frampton SE: Chris Jenkins AL MS GA LA TX FL Central PSS: David Wedel SE: Pat Mcginn HI Federal - US PSS: Kim Poineau SE: Shawn Zartman South PSS: Ken Mills SE: Kevin Granberry Overlay SE: Scott Glidden Updated 8/24/2006

  38. Cisco ICE Video Surveillance Value Proposition Enable better control and protection of an organization’s assets and the safety of people • Access to video at any time from any place • Leveraging existing video and security investments • Open, standards-based architecture • Provisioning of subscriber services • Network security of devices • Intelligent, upgradeable end devices • Migration path from analog to broadcast-quality digital video • Distributed virtual matrix switching increases availability • Easy system installation, setup, and operation • Digital format and complete APIs enable third-party integration Built on Cisco’s convergence experience & core technologies

  39. Questions? Cisco Consultant Hotline: CiscoCLP@cisco.com

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