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REVENUE OPTIMIZATION

Discover how Accel Entertainment helps restaurant and bar owners in Illinois grow their gaming revenue through dedicated Relationship Managers, compliance support, marketing resources, industry tracking, ongoing training, and exceptional service solutions.

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REVENUE OPTIMIZATION

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  1. Accel Entertainment: Revenue Optimization REVENUE OPTIMIZATION

  2. Revenue Growth for Accel Partners • As the largest video gaming Terminal Operator in Illinois, there are somanyreasonswhymorerestaurantandbarownerschooseAccel over any other provider. From our outstanding record of improving ourlocations’gamingrevenuetooursuperiorcustomerservice,we value our locations as our partners in success. • Adedicated Relationship Manager to oversee all your gaming-relatedmatters • A wide variety of marketing and promotional items to promote gaming at your establishment – many at no cost to you • An in-house team of specialized attorneys, ensuring Accel and our partners remain compliant with State and local regulations and license requirements • Accel pays its establishments on a weekly basis, thus ensuring funding is provided to our accounts in themost timelymanner 6.6% % Growth 6.6% 4.5% 2.5% * Based on 2017 and 2018 gaming revenue reporting. Gaming revenue as reported on www.igb.illinois.gov/videoreports.aspx * Based on 2017 and 2018 gaming revenue reporting. Gaming revenue as reported on www.igb.illinois.gov/videoreports.aspx

  3. Relationship Manager Your Relationship Manager will: • Help ensure that all of your licenses and filings are current and in accordance with both state and localregulations • Provide direction for yourbest marketing and promotionsstrategy • Present a quarterly analysis of your business’ gaming performance against the competition in your market COMPLIANCE SUPPORT DATA OPTIMIZATION Tammy M. – Collinsville Robert M. –Chicagoland COMPLIANCE SUPPORTRMs provide ongoing compliance assistance to keep establishments compliant with the IGB DATA OPTIMIZATIONRM’s communicate with establishments to facilitate analysis of video gaming data against various benchmarks to assess and improve financial performance MARKETING RESOURCES RMs manage provision of multiple marketing resources, ranging from traditional advertising and signage to advice on social media INDUSTRY TRACKING RMs give establishments access to Accel industry trend tracking and reporting ONGOING TRAINING RMs provide continuing education programs for establishment staff on roles and responsibilities related to video gaming MARKETING RESOURCES INDUSTRY TRACKING ONGOING TRAINING * Based on 2017 and 2018 gaming revenue reporting. Gaming revenue as reported on www.igb.illinois.gov/videoreports.aspx

  4. Support and Service With over 200 technicians and a 24-hour Service Solutions Center, Accel isdedicatedto keeping your machines working properly. Service Tracking Process – How it Works Tech Dispatched Tech Uses Part from Satellite Warehouse Location VGT Problem Solved Location Reports VGT Problem Call Center Contacted • 24-hour service phone line manned by Accel employees — not an outsideservice • Our Call Center is open 365 days a year — rain, ice, or sun our staff is available to help • 15% of service issues are resolved by the call center Delivery of Parts to Warehouses Dynamics Great Plains System Updated New Parts Ordered System Analytics 92% First Time Fix Rate 30-60 min. Average Response Time In-house cash collection and treasury services and locked cassette system Times and percentages based on Spring 2019 numbers. Support Center * Based on 2017 and 2018 gaming revenue reporting. Gaming revenue as reported on www.igb.illinois.gov/videoreports.aspx

  5. Data & Analytics Accel uses data from our 1,700 locations to optimize our establishments’ selection of slot machines • Dashboard to quickly analyze portfolio performance • Easy access to revenue reports, service reports, marketing tools and service messaging Slot Selector Example from Real Location * Based on 2017 and 2018 gaming revenue reporting. Gaming revenue as reported on www.igb.illinois.gov/videoreports.aspx

  6. Comprehensive Marketing Marketing • Accel provides a wide variety of marketing materials designed to promote your gaming business — many at no charge toyou. • Interior and exterior signage • Novelty items • Premium novelty items • Co-operative marketing • Digital marketing support • Events • Gaming area modeling and design

  7. Player Tracking and Sweepstakes Program Current company-wide promotions Company Wide Promotion “Million Dollar Giveaway” • When partnering with Accel, your location will have the opportunity to participate in all of our promotions.  Accel is currently giving away $1 Million through the end of 2019. • Numbers from Million Dollar Giveaway alone:* • 870 Participating Location • 763,960 Total Entries • 28,546 Unique Contacts Past company-wide promotions “Accel Entertainment Jeep-A-Week Sweepstakes” and “$50K Sweepstakes” * Based on 7-17-2019 numbers.

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