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UNIT 2: SELF AND OTHERS. AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR.
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UNIT 2: SELF AND OTHERS AREA OF STUDY 1: INTERPERSONAL & GROUP BEHAVIOUR
CONFORMITY = the tendency to adjust one’s thoughts, feelings or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in certain situations CONFORMITY
ORIGINAL ASCH EXPERIMENT FOOTAGE http://www.youtube.com/watch?v=TYIh4MkcfJA ASCH’S CONFORMITY STUDY SUMMARY http://www.saylor.org/site/wp-content/uploads/2010/12/Aschs-Conformity-Study.pdf ASCH’S EXPERIMENT ON CONFORMITY (1951)
LEARNING ACTIVITY 9.15 (pg.396) HOMEWORK
GROUP SIZE • UNANIMITY • INFORMATIONAL INFLUENCE • NORMATIVE INFLUENCE • CULTURE • SOCIAL LOAFING • DEINDIVIDUATION • - anonymity in a group • - shift in attention FACTORS AFFECTING CONFORMITY
GROUP SIZE Groups of 3-7 are optimal for promoting conformity FACTORS AFFECTING CONFORMITY
UNANIMITY Complete agreement among the other group members as to what the answer is If one person disagrees, conformity decreases FACTORS AFFECTING CONFORMITY
INFORMATIONAL INFLUENCE Conformity results from a need for direction and information on the correct response Leads people to accept other people’s views when they are uncertain FACTORS AFFECTING CONFORMITY
NORMATIVE INFLUENCE Occurs when our response in a group situation is guided by one or more social norms We conform because we want to be liked and accepted by the group FACTORS AFFECTING CONFORMITY
CULTURE Cultural differences in conformity Individualist cultures: Being an individual and independent is valued Collectivist cultures: Achieving group goals is more important than individual goals FACTORS AFFECTING CONFORMITY
SOCIAL LOAFING The tendency of an individual to make less effort when involved in a group activity then when working alone Steven Karau & Kipling Williams (1993) – pg.400 FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION The loss of individuality, or the sense of anonymity that can occur in a group situation FACTORS AFFECTING CONFORMITY http://www.youtube.com/watch?v=scOJqyiYVtk
DEINDIVIDUATION Interesting article on the power of deindividuation http://youarenotsosmart.com/2011/02/10/deindividuation/ FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION Anonymity in a group When people feel anonymous and less accountable for their actions, they may choose to conform to a group which is behaving in ways they otherwise would not FACTORS AFFECTING CONFORMITY
DEINDIVIDUATION Shift in Attention Attention is focused on the activities of the group and events in the environment Fewer opportunities to focus on ‘internal’ thoughts FACTORS AFFECTING CONFORMITY
LEARNING ACTIVITY 9.17 (pg.403) HOMEWORK