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Bikenomics: Unlocking Profit Through Cycling

Discover how cycling benefits your wallet. Learn why cyclists spend more, boost the economy, and attract tourists. Save money and increase productivity by encouraging cycling among employees.

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Bikenomics: Unlocking Profit Through Cycling

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  1. Making money out of cycling Siebe Visser

  2. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 2

  3. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 3

  4. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 4

  5. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 5

  6. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics • European cyclingtouristspends • €15 - €57 per day • Clean • Healthy 6

  7. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 7

  8. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 8

  9. BIKENOMICS • Why cycling brings you money • Cyclists spend more • Cycling sector benefits from more cyclists • Cycling tourism • Image • Logistics 9

  10. Saving money withcycling Kees van Ommeren

  11. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Riding a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 11

  12. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 12

  13. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? TNO: Gain 1,3 workingdays per year forworkerswhocycletwice a week 13

  14. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 14

  15. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive- Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? • Ganymede, Sopot company paycyclingemployees 3 zloties per day • Ikea Poland buys bikes fortheir employees 15

  16. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 16

  17. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? 17

  18. BIKENOMICS • Why cycling saves you money • For employers: For everyone • Cyclists are more productive - Driving a bike is cheaper • Cyclists show lower absenteeism • Bicycles ask for less space than cars • How do you get employees on their bikes? • Loyalty and saving programmes 18

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