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Building Blocks to socialize your library online

Building Blocks to socialize your library online. Why?. ● Build community ● Build loyalty ● Communicate!. Value. ● Value for fans “Benefits of membership” First to know Effortless updates Provide feedback Conversation. Value. ● Value for library Permission-based marketing

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Building Blocks to socialize your library online

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  1. Building Blocks to socialize your library online

  2. Why? ● Build community ● Build loyalty ● Communicate!

  3. Value • ● Value for fans • “Benefits of membership” • First to know • Effortless updates • Provide feedback • Conversation

  4. Value • ● Value for library • Permission-based marketing • Cadre of loyal fans • Receive feedback • Conversation

  5. Dream it! • ● Plan  •  Philosophy •  Purpose •  Tone • ● Gain institutional support •  Social media policy • ● Think outside the box... •  Service area pages •  Friends groups •  Specific event

  6. Create It!

  7. Recruit a Team (or the A-Team...) Why is it important?     fresh content     prevent burnout perception of control How do you manage your team?     ask for help!    have a focus     map out a plan

  8. Build It! • ● Fun Applications & Add Ons • FBML • Twitter • RSS • Wowbrary • myFlickr

  9. Build It! • ● Organization • Tabs • ● Features • Library info • Catalog search • Research/Database Links • New arrivals • Library service areas

  10. Grow it! • ●Post, post post! • Post strategically • Keep it relevant • Keep it graphic  • Freewheeling       but professional

  11. Grow it! • ● Post ideas • New arrivals (Wowbrary) • Breaking news • Links to media coverage of library • Happening today! • Book reviews / displays • Database of the week • Photos/videos of library events • Library media releases

  12. Promote it! ● Website links ● Media releases on launch ● Library publications ● Invite Facebook friends ● Share posts to personal pages ● "Favorite Pages"

  13. Caveats ● Too many posts? ● Remember: you're speaking for the library ● Event invitations? ● Respect critical comments ● Deal with abusive/over of line comments

  14. Twitter

  15. Update, Update, Update! • Keep it short. • Join the conversation. • Follow, follow, follow! • Treat Twitter as a gateway to your Facebook and site • Use bit.ly to shorten URLs  • Post library use tips • Link to useful databases • Retweeting!

  16. Stream it! Is this for Twitter? yes!

  17. Flickr

  18. Flickr Sets

  19. Stream It!

  20. Tagging

  21. Library E-Newsletters

  22. Linkswww.randolphlibrary.org/youlikeus.html

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