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MA in Creative and Cultural Entrepreneurship

Initial aim To integrate Entrepreneurial Modelling in to an MA in Creative and Cultural Entrepreneurship Design Media and Communication Theatre and Performance Music Centre for Cultural Studies Creative Computing Fashion 2011. MA in Creative and Cultural Entrepreneurship. HE

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MA in Creative and Cultural Entrepreneurship

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  1. Initial aim • To integrate Entrepreneurial Modelling in to an MA in Creative and Cultural Entrepreneurship • Design • Media and Communication • Theatre and Performance • Music • Centre for Cultural Studies • Creative Computing • Fashion 2011 MA in Creative and Cultural Entrepreneurship

  2. HE • Leave Higher Education to develop creative skills, we’ll do the work afterwards • It isn’t worth engaging creative people in enterprise and business development until they are ready to start • Teach them how to use excel. MA in Creative and Cultural Entrepreneurship

  3. HE • That isn’t good enough • Be more explicit about the process • Many people do want to leave Higher Education with a plan • It is our duty to encourage people to be aware of the impact they could make, and how to make it • Teach them how to use excel. MA in Creative and Cultural Entrepreneurship

  4. Course Structure/Choice • A Design Student might follow: • 1. Theories of the Culture Industry: work, creativity and precariousness - Essay on IP • 2. Methods and Processes 1 and 2 -Creating a toolkit making their design thinking explicit • 3. Entrepreneurial Modelling • Completion of a business plan • 4. Entrepreneurial Practices • Internship at Saatchi, We Made This • Dissertation Project plus analysis e.g. Creation of a wesbite and products addressing healthy food for children +Essay on Design Thinking for social problems. MA in Creative and Cultural Entrepreneurship

  5. Course Structure/Choice • A Drama Student might follow: • 1. Theories of the Culture Industry: work, creativity and precariousness - Essay on IP • 2.Cultural Policy and Practice • Essay on commercial state theatre relationship • 3.Entrepreneurial Modelling • Completion of a business plan • 4.Entrepreneurial Practices • Internship with London International Festival of Theatre • Dissertation Project plus written analysis MA in Creative and Cultural Entrepreneurship

  6. Modelling Techniques • 1 Priority Modelling • Money or Meaning? • 2 Evidence Modelling • Making the intangible tangible • Focussing on benefits not features • Accepting you have to fulfil a need and create a gap • 3 Relationship Modelling • 4 Blueprint Modelling • 5 Consequence Modelling MA in Creative and Cultural Entrepreneurship

  7. What do I do? • explore the difference between an entrepreneur and a business owner • interrogate the form and purpose of a business plan • encourage self-questioning • And.. For example..move their academic and creative research skills in to market research skills MA in Creative and Cultural Entrepreneurship

  8. Who are they? • Live Artists • Communication Designers • Architects • Opera Singers • Film Makers • Fashion Designers • Producers MA in Creative and Cultural Entrepreneurship

  9. Who will... • Give up if there isn’t a new way • Make an impact on “their community” • Create lifestyle businesses • Have portfolio careers • Have a high-growth business MA in Creative and Cultural Entrepreneurship

  10. What are the demands • That the students are flexible learners • That teachers move between being an educator, facilitator, coach and tutor • That we all move from personal ambitions to academic, industry and economic contexts and back again frequently • That Teachers can move from questioner to signposter to adviser swiftly and at the right times MA in Creative and Cultural Entrepreneurship

  11. Yet more demands • A really strong network of creative and social entrepreneurs • Access to current business models • A flexible teaching space • Professionalism from the students • Courage MA in Creative and Cultural Entrepreneurship

  12. What have I noticed? • That students seem to need a more mapped out and more linear process • That once they engage with the materials they forget that • That many of them are immediately focussed on “doing well” rather than developing skills for a future enterprise • That we have to agree that both are possible • That the business planning process mirrors their creative process • That it makes even more sense after graduation... MA in Creative and Cultural Entrepreneurship

  13. HE • Start with what a business plan is..why and who for • Then move on to modelling MA in Creative and Cultural Entrepreneurship

  14. NEW • MA Social Entrepreneurship • 12 month full –time 2 year Part-time course. • New modules on: • Social Return on Investment • Social Entrepreneurship: Policy and Frameworks • Run with input from Centre of Cultural Studies • The first course of its type MA Social Entrepreneurship

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