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Business Communication August 31, 2006. Rajeev Krishnan Group Vice President, Target Stores. Agenda. Target Stores History Future Growth and Career Opportunities The Problem- How can we communicate these messages to attract our future leaders?. Historic Highlights. 1962.
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Business CommunicationAugust 31, 2006 Rajeev Krishnan Group Vice President, Target Stores
Agenda • Target Stores History • Future Growth and Career Opportunities • The Problem- How can we communicate these messages to attract our future leaders?
Historic Highlights 1962 Dayton’s opens the first Target in Roseville, MN S. S. Kresege opens the first Kmart in Garden City, MI Sam Walton opens the first Wal-Mart in Rogers, AR
Historic Highlights 1971 Dayton’s changes its name to Dayton Hudson Corporation 1979 Target operates 80 units; Sales surpass $1 billion
Historic Highlights 1990 Target opens its first Greatland superstore; launches “fast, fun and friendly” service initiatives 1992 Target division has 500 stores and more than $10 billion in sales 1994 Robert Ulrich, Target’s Chairman & CEO, assumes that title at Dayton Hudson
Historic Highlights 1995 Target opens its first SuperTarget store; lauches the Guest Card 1999 Dayton Hudson launches e-commerce division 2000 Dayton Hudson changes its name to Target Corporation
Historic Highlights 2001 Target rolls out Visa Smart Card 2004 Marshall Field’s and Mervyn’s are sold 2005 Issuance and Redemption of gift cards exceeded $1 Billion
Historic Highlights 2006 Target is ranked 29th on the Fortune 500; with over 1400 stores and 31 DC’s employing over 338,000 team members, with over $50 billion in sales.
Divisions • Target Stores (47 states) • Target Distribution (31 locations) • Headquarters (Minneapolis, MN) • Target Services India (Bangalore)
Our Guests • 80% Female • Median age: 46 • Median household income: $55,000 • 38% have children at home • 43% have completed college
Community Giving • Core value for Target • Currently give over $2 million per week to the communities in which we operate, $3 million by 2008 • Take Charge of Education has given over $170 million since 1997
Diversity • The Strength of Many, the Power of One • Diversity is any trait that makes someone unique • We aim to recruit and hire a diverse workforce that reflects the communities we serve
Future Growth • Opening over 80 stores in 2006 • March, July, and October Cycles • Projected 2010 stores by 2010 and 3000 stores by 2015 • Projected sales of $100 Billion in 5-7 years
Stores Career Opportunities • Internships- 10 week paid summer program • Executive Team Leader- Lead the team within one specific area of store operations. (list departments)
Why work for Target? • Opportunity for tremendous growth in responsibility and earnings potential • Powerful brand • Commitment to training and development • Dedication to the communities in which we operate
The Problem: How can we reach and communicate with the current generation of college students to find our future leaders? Differentiate between Target as a place to shop and Target as a place to have a career.
Echo Boomer Generation • Born between 1982-1995 • Grew up with technology such as the internet, instant messaging, cell phones • Structured childhoods, parents still have influence on them • Less individualistic, work well on teams • Value personal fulfillment, work-life balance
Current Campus Strategy • Connect with students through classroom and student organization presentations • Partner with the career center for job fairs, information sessions and interviews • See handouts for details of all events at CSUF last semester, current fliers, job descriptions
What we’re looking for • Clear, well thought-out strategy to communicate on campus • Helps us find the best talent to be future executives with Target • Reflects the Target brand
Get Started We look forward to seeing your great ideas!