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Maximising Social Media Sites to Gain More Business. Presented by Paul Bourdillon

Maximising Social Media Sites to Gain More Business. Presented by Paul Bourdillon of IRUN Business Intelligence. Social Networking Sites. Social Networking Stats. What’s It All About?. Are we missing out? Do we need to be Involved? How can we take it to the next level?

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Maximising Social Media Sites to Gain More Business. Presented by Paul Bourdillon

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  1. Maximising Social Media Sites to Gain More Business. Presented by Paul Bourdillon of IRUN Business Intelligence

  2. Social Networking Sites

  3. Social Networking Stats

  4. What’s It All About? • Are we missing out? • Do we need to be Involved? • How can we take it to the next level? • It’s all so complicated! • What is the Opportunity? • Quick test:

  5. What brand name comes to mind when I say ‘hamburger’?

  6. What brand name comes to mind when I say ‘soft drink’?

  7. What brand name comes to mind when people think of your product or service? • Your Name? • Or Your Competitor’s?

  8. Why Use Social Media? • Social Media can … spread your brand ‘virally’ • … (if used properly) help you or your brand stay ‘top of mind’ with your ideal prospects and customers • If you have a relationship, when they’re in the market, you’re in contention and you’re above others who don’t

  9. Why Use Social Media? • Get to know other local businesses • Learn from others Worldwide • Share your ideas and experience • Find new suppliers • Find new customers (Sales!) • Find new employees • Be FOUND on the search engines!

  10. Does it Work?

  11. Examples of Local Successes • Mike Cruse, Vigil Security • Having been on Linked-In since February this year – an earlier attempt in December 2010 was abandoned due to ignorance of the process – I was contacted seemingly out of the blue by a security consultant, requesting that we connect. Having undertaken a profile check, I decided to agree. A little while later, I received an e-mail asking me if I/my company would be interested in quoting for an electronic security project in the South-East. I was happy to say “Yes” and was contacted with details of the site and a meeting date. • What I could never have imagined was the sheer size of the project, which has involved proposals of between £140K & £160K. We have gone through the first 2 stages of a 3 stage review and now await the sign-off from the money-men. • Why did this take place? According to the security consultant, it was initially because my profile popped up on the Linked-In radar. Having been happy with my profile,  the consultant was then very happy with the details found on our company’s website and decided to ask if we were interested.

  12. Examples of Local Successes • Would we have achieved this without Linked-In? Highly unlikely! • How do both my directors and I feel about Linked-In? Very enthusiastic! • Would we recommend the best use of Linked-In? Absolutely! • More information about Vigil Security can be found on our two websites: - www.vigil-security.com ww.vigildirect.co.uk

  13. Examples of Local Successes • I met an IFA at BoB Networking recently, asking about Linked In and our Social Media and Internet Marketing services. • He was excited at meeting, on Linked In, a Business Rescue / Insolvency Practitioner to refer his clients to. • Turns out it’s our client, and we created the Linked In updates that found him!

  14. LinkedIn Stats • 120m+ professionals around the world • 26m+ members in Europe • 8m members in the UK

  15. What is YouTube? • Founded in 2005 in a garage • Bought by Google in 2006 for $1.65 billion • Up to 15 minutes video stored online • Free to watch, free to host videos • 2nd most popular search engine (after Google) • 40% of viewers aged over 35

  16. The YouTube Opportunity • 3rd most popular website in UK (behind Google and Facebook) • Few companies are uploading videos • Fewer companies know how to get their video seen • Easily integrated with your website as well as being seen on YouTube.com

  17. Action Points • Set up a LinkedIn account (linkedin.com) • Set up a Twitter account (twitter.com) • Set up a Facebook account (facebook.com) • Start planning how you will use them or take them to the next level • Talk to others who are using them • Talk to a professional company • Go on courses

  18. 3 Steps To SM Happiness:

  19. Social Media - Measuring ROI Recommendations: Nonfinancial impacts (website traffic) Financial data (advanced Analytics) Plot social media activity against sales revenue, transactions, new customers, loyalty data and market research

  20. Strategy • Set objectives (Business & Marketing objectives) Q: Who are my ideal customers? A: Revisit your P&L --> bottom line • Local clients / National / International • Domestic / Corporate • Niche Markets

  21. Do's and Don'ts • Do • Ask questions • Answer Questions • Share (egReTweet) interesting Updates • Engage • Don't • Try to sell all the time • Be spammy • Be dull • Let Twitter consume you!

  22. Hootsuite.com • Filters tweets using chosen criteria (columns) • Can manage multiple accounts • On multiple social networks • Manage lists • Schedule tweets • Integrates Facebook, LinkedIn etc into one panel.

  23. Social Media Updates To Sell or Not to Sell? Services & offerings Start conversations Ask questions Take a few minutes to think about a short-list of questions you might ask

  24. Social Media Updates Answer questions Enter conversations, give informed opinions Tweet topical information & events Special offers & guarantees Testimonials

  25. Linkedin.com – professional relationships

  26. Facebook page for fans

  27. FaceBook page for fans

  28. Action Points 2 • Import contacts from your email accounts into Twitter, Facebook and LinkedIn • Find your close friends, family and business contacts • See who they follow, add followers • Like interesting business pages (targeted) • Find & follow your favourite business gurus • Find and visit groups and lists in your target sectors, add followers

  29. Summary (Blended Optimisation) Direct Mail P.R. Field Mktg. Joint Ventures Networking Teleseminars Testing & Measuring Exhibitions & Events Social Networking Print Advertising Social Bookmarking SEO Multi-Media Blogging Email Mktg. Website Optimisation Link Strategy PPC/Banners

  30. A Bit About IRUN • Business development specialists who use the Internet to grow sales & profits • National network, Head Office in Oxfordshire • Clients large and small, UK-wide including Holiday Inn Express, Abacus Accountants and Thames Water • We take away the pain of web marketing and grow our clients’ businesses, e.g. achieved more than 10 times ROI for one client over 3 years, in a very high competition market sector.

  31. IRUN Portfolio:Super Six of Internet Marketing • Effective Business Website Design • Effective Search Engine Marketing (getting you on page 1 on Google) • Customer Relationship Management (contact database & email marketing) • Referral, Feedback & Testimonial System • Social Media Marketing • Web Management (testing, measuring, reporting, implementing ongoing web strategy)

  32. Offers for today • Email link to the slide-show, please fill in our form • 50% off 1-2-1 Social Media and Internet marketing clinic (£90 for Today only, Normally £180). This will help you find ways of targeting new clients online. Please complete our feedback form. • Or if your website needs a complete overhaul arrange an appointment with IRUN

  33. Any Questions?

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