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MHA: Looking Forward B 4 Stage 4

MHA: Looking Forward B 4 Stage 4. 2014 Annual Meeting Wrap-up Paul Gionfriddo, President and CEO. B 4 Stage 4. B 4 Stage 4. In 2015… Marketing and messaging. Focus on prevention and earlier interventions. Outreach to youth and special populations.

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MHA: Looking Forward B 4 Stage 4

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  1. MHA: Looking ForwardB4Stage4 2014 Annual Meeting Wrap-up Paul Gionfriddo, President and CEO

  2. B4Stage4

  3. B4Stage4 • In 2015… • Marketing and messaging. • Focus on prevention and earlier interventions. • Outreach to youth and special populations. • Tie-in to advocacy around other (often co-occurring) chronic conditions. • Our call to action.

  4. B4Stage4 Marketing and Messaging • Program branding. • Social media. • Ubiquitous symbol. • Elevator speech (with time to spare!).

  5. B4Stage4 Prevention and Earlier Intervention • Promotes wellness strategies. • Expanded MH screening. • Targeted referrals. • Supports comprehensive services – including health care, counseling, pharmacological, peer, family, and social supports. • Integration of health and behavioral health.

  6. #B4Stage4 Outreach to Youth and Special Populations • Twitter hashtag/social media connection. • Logo design contest. • Core public education take-home.

  7. B4Stage4 Tie-In to Chronic Disease Advocacy • Anti-stigmatizing, anti-discriminatory. • Builds a bridge to other advocates. • Creates a language for integrating disease management strategies. • Tie-in to advocacy around other (often co-occurring) chronic conditions.

  8. B4Stage4 Our Call To Action • Defines our mission and unique space. • Erects a big tent. • Communicates what we want. • Invites endorsements/petition signing.

  9. B4Stage4: MHA’s Reach • Email: 25,000 • Screening (est.): 300,000 annually • Website: 2 million annually • Mental Health Month: 3,000 downloads, • 3 million+ reach

  10. MHA and NAMI: New Media Presence

  11. What Comes Before Stage 4 • Wellness and Prevention • Early identification • Early intervention • Integrated care • Family support • Peer support • Housing • School • Work LIFE

  12. Join the Cause. Endorse B4Stage4 Today! B4Stage4

  13. For a B4Stage4 Update • Join us at our 2015 Annual Meeting!* • Mental Health America • Hilton Mark Center • Alexandria, VA • June 3-5, 2015 • *Special low price for 2014 meeting participants

  14. SAFE TRAVELS. SEE YOU NEXT JUNE!

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