Philip Cottrell Spain Explain about Marketing Strategies for Businesses

1. Philip Cottrell Spain Explain about Marketing Strategies for Businesses Philip Cottrell Spain is one of the leading Marketing and Branding Manager. Through his work experience, he has advised successful marketing strategies for many companies, which has helped them to relate to their customers and grow their business. Talking about the marketing strategy, Philip Cottrell Spain emphasizes greatly on the Customers perception. He says that no matter how good is your business model is or how good your products might be, all these things won’t matter unless the customer has the proper understanding about the product or the business. To create the needed customer awareness a thorough and effective Marketing strategy is required which will ensure that the customers’ needs are fulfilled and that will definitely generate profit for the business.

2. Philip Cottrell Spain says that marketing is directly related to advertising. If a Business firm wants to sell a product on a large scale, he must advertise it so that the customer can know about the product and its services. Good advertisement can shape the consumer perception positively towards the product and also stick brand name in their mind. Keeping the brand name in the customers mind is a very difficult task and Businesses use various marketing strategies to do this.

4. Philip Cottrell Spain explains that mostly, customer’s initial decision is based on emotions and the company should know how to capitalize on this nature of the customer. He says that this is very easy and the company only needs to make connection between consumer and their brand by making brands logo in such a way that gives a strong sense of familiarity and comfort to the customers. Another marketing strategy is to reward your customer and the potential ones. Keep you brand visible by running an advertising campaign so that many potentially new consumers can see your brand. He says that, this can be expensive but has great effect on brand building and visibility. Philip Cottrell Spain also suggests making the brand unique from others. He says to Giveaway items with your businesses logo, name or brand that increase its visibility among customers. He says that products which are unique will always have the edge over others in the market and also in the minds of the customers.

5. Another marketing strategy is to reward your customer and the potential ones. Keep you brand visible by running an advertising campaign so that many potentially new consumers can see your brand. He says that, this can be expensive but has great effect on brand building and visibility. Philip Cottrell Spain also suggests making the brand unique from others. He says to Giveaway items with your businesses logo, name or brand that increase its visibility among customers. He says that products which are unique will always have the edge over others in the market and also in the minds of the customers. Thank You