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USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS

USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS. April 2, 2007. Profile. Who is the Vehicle Buyer in Cincinnati?. The Media Audit. AGE PROFILE of Cincinnati Vehicle Purchaser. 61% of Cincinnati Vehicle Buyers are Age 25-54. The Media Audit.

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USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS

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  1. USING THE POWER OF WLWT.COM TO DELIVER CINCINNATI’S VEHICLE BUYERS April 2, 2007

  2. Profile Who is the Vehicle Buyer in Cincinnati? The Media Audit

  3. AGE PROFILE of Cincinnati Vehicle Purchaser 61% of Cincinnati Vehicle Buyers are Age 25-54. The Media Audit

  4. GENDER PROFILE of Cincinnati Vehicle Purchaser 56% of Cincinnati Vehicle Buyers are Male. The Media Audit

  5. ETHNICITY PROFILE of Cincinnati Vehicle Purchaser 70% of Cincinnati Vehicle Buyers are White. Over 19% are African-American. The Media Audit

  6. INCOME PROFILE of Cincinnati Vehicle Purchaser Over 40% have household incomes of $75,000+. The Media Audit

  7. EDUCATION PROFILE of Cincinnati Vehicle Purchaser Over 57% are College Educated. The Media Audit

  8. THE INTERNET and Cincinnati Vehicle Buyers The Media Audit

  9. THE INTERNET & Cincinnati Vehicle Purchasers New Car Buyers spend over 130 minutes a day online… 18% more than the average Cincinnati adult. The Media Audit

  10. THE INTERNET & Cincinnati Vehicle Purchasers MEDIA DAY ANALYSIS: 21% of the New Car Buyer’s Media Day is spent ONLINE … outperforming the average for the Cincinnati market. Plan to Buy New Vehicle during next 12 months Total Cincinnati Market The Media Audit

  11. THE INTERNET & Cincinnati Vehicle Purchasers New Car Buyers are 27% more likely to be Heavily Exposed to the Internet The Media Audit *Heavy Internet Users spend 430+ minutes per week online.

  12. PROFILE Who is the WLWT.COM User? The Media Audit

  13. AGE PROFILE of WLWT.COM User WLWT.COM super-serves the coveted 25-54 demographic. Over 70% of WLWT.COM users are Adults Age 25-54. The Media Audit Average Age: 38.4 Years Average Age: 39.2 Years

  14. ETHNICITY PROFILE of WLWT.COM User Both WLWT.COM Users & Cinti Vehicle Buyers skew White. The Media Audit VEHICLE BUYERS ETHNICITY PROFILE

  15. HOUSEHOLD INCOME of WLWT.COM User WLWT.COM users have disposable income. The Media Audit

  16. EDUCATION PROFILE of WLWT.COM User 66% of WLWT.COM Users are College Educated WLWT.COM EDUCATION PROFILE 57% of Vehicle Buyers are College Educated The Media Audit VEHICLE BUYERS EDUCATION PROFILE

  17. WLWT.COM’s Delivery of Cincinnati’s Automotive Best Customer Prospects The Media Audit

  18. DELIVERING Cincinnati Vehicle Purchaser With an index of 134, WLWT.COM Users are even more likely to be New Car Buyers than the market’s Heavy Internet Users. The Media Audit

  19. DELIVERING Cincinnati Vehicle Purchaser WLWT.COM Users are Reachable All Day Long The Media Audit

  20. DELIVERING Cincinnati Vehicle Purchaser Over 52% of New Car Buyers are NOT EXPOSED TO NEWSPAPER on an average weekday. PLAN TO BUY NEW VEHICLE The Media Audit

  21. DELIVERING Cincinnati Vehicle Purchaser WLWT.COM reaches nearly 44% of New Car Buyers who are not reached by weekday newspaper The Media Audit

  22. DELIVERING Cincinnati Vehicle Purchaser WLWT.COM reaches MORE new vehicle buyer prospects than the Auto Sections of the Enquirer or Post The Media Audit

  23. DELIVERING A UNIQUE AUDIENCE OF AUTO BUYERS Adding WLTV.COM to WLTV Newscasts dramatically increases the reach of Vehicle Buyers WLTV Newscasts net cume reach of Vehicle Buyers is 69,200 WLTV.COM reaches 40,000 Vehicle Buyers 13,000 Duplicated Vehicle Buyers The Media Audit PLAN TO BUY VEHICLE DURING NEXT 12 MONTHS

  24. SUMMARY • IN THE CINCINNATI MARKET: • Vehicle Buyers are Heavily Exposed to the Internet • Vehicle Buyers spend more time each day online than the average adult in the market • Profiles of Cincinnati Vehicle Buyers & WLWT.COM users closely match • WLWT.COM users have a great propensity for buying new vehicles this year…even outperforming the market’s Heavy Internet Users • On WLWT.COM, auto prospects are reachable at all hours of the day. • A large percentage of auto purchasers are not reached by newspaper on an average weekday, and WLWT.COM reaches those elusive auto buyers in large numbers. • WLWT.COM reaches more auto purchasers than the auto sections of the Enquirer or Post, significantly increasing reach. • UNIQUE AUDIENCE: WLTW.COM reaches a unique audience, adding significantly to the reach of vehicle buyers. The Media Audit

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