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Muslim Physicians’ Unite in Call to Eradicate Polio-A FIMA initiative.

Muslim Physicians’ Unite in Call to Eradicate Polio-A FIMA initiative. 24 - 31 October 2014. Summary. The Federation of Islamic Medical Associations launched a global call to action to end polio and improve child health during the week of World Polio Day.

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Muslim Physicians’ Unite in Call to Eradicate Polio-A FIMA initiative.

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  1. Muslim Physicians’ Unite in Call to Eradicate Polio-A FIMA initiative. 24 - 31 October 2014

  2. Summary The Federation of Islamic Medical Associations launched a global call to action to end polio and improve child health during the week of World Polio Day. Brunswick led on the development of a press release that was translated into Arabic, and distributed across the UAE. After reaching out to our local media contacts, we decided to tailor the press release to local audiences by titling it ‘Muslim Physicians’ in the UAE Urged to Join Fight Against Polio’, and featuring a quote from a UAE-based physician. A few days prior to the distribution of the press release, Brunswick arranged an interview opportunity on Dubai’s number one talk-show radio station, Dubai Eye, with radio presenter Suzanne Radford. Through Brunswick and Gates Foundation’s regional networks, we were able to source two guests for the show: Mr. Mohammad Jamal Alsaati from the Islamic Development Bank and Dr. Jamil Itani, a pediatrician from ProVita International Medical Center (UAE). The interview was a great success and the two interviewees discussed the role the Muslim community plays in the global eradication effort and the importance of the call to action extensively. After distributing the press release to media on the 30th October, it was immediately published by WAM, the UAE government news agency, and then published by all leading local English and Arabic daily newspapers. Pakistan’s leading English daily newspaper, Dawn, ran a comprehensive article online, and leading medical trade magazine Arab Health published a story, as did Philanthropy Age. This is a long-term initiative which will culminate in the announcement of the final Declaration early next year. Brunswick will continue to source media opportunities to publicize the project.

  3. Contents • Newswire • WAM(English and Arabic) • UAE • The National • Gulf News • The Gulf Today • Al Khaleej • Al Ittihad • Al Bayan • Al Watan • Pakistan • Dawn • Broadcast • Dubai Eye: Eye on Health • Online • Arab Health • Pakistan Islamic Medical Association • Philanthropy Age • Zawya(English and Arabic) • Twitter

  4. Newswire

  5. WAM Date: 30 October 2014 Circulation: Wire

  6. WAM Date: 30 October 2014 Circulation: Wire

  7. UAE

  8. The National • Date: 31 October 2014 • Page: 03 – Main • Circulation: 65,000 • Country: UAE

  9. The National Date: 30 October 2014 Circulation: Online

  10. Gulf News Date: 30 October 2014 Circulation: Online

  11. The Gulf Today Date: 30 October 2014 Circulation: Online

  12. Al Khaleej • Date: 31 October 2014 • Page: 16 – Main Circulation: 150,000 Country: UAE

  13. Al Ittihad • Date: 31 October 2014 • Page: 04 – Main Circulation: 109,640 Country: UAE

  14. Al Bayan • Date: 31 October 2014 • Page: 07 – Main Circulation: 104,550 Country: UAE

  15. Al Watan Date: 31 October 2014 Circulation: Online

  16. Pakistan

  17. Dawn • Date: 24 October 2014 • Circulation: Online

  18. Broadcast

  19. Dubai Eye Date: 20 October 2014 Circulation: Radio and Online

  20. Online

  21. Arab Health Date: 26 October 2014 Circulation: Online

  22. Pakistan Islamic Medical Association Date: 24 October 2014 Circulation: Online

  23. Pakistan Islamic Medical Association Date: 24 October 2014 Circulation: Online

  24. Philanthropy Age • Date: 26 October 2014 • Circulation: Online

  25. Zawya Date: 30 October 2014 Circulation: Online

  26. Zawya Date: 30 October 2014 Circulation: Online

  27. Twitter

  28. Twitter Circulation: Online

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