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CVB 2014 Review/Preview

CVB 2014 Review/Preview. CVB 2013 Highlights More Local Lodging Timely AirBnB Analysis Cost-Saving Travel Guide Smooth Change in Leadership Culinary Website: IthacaFork Another Year of Growth!. CVB 2014 Review/Preview. Local Market Conditions Gross Revenue +5.5 %

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CVB 2014 Review/Preview

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  1. CVB 2014Review/Preview

  2. CVB 2013 Highlights • More Local Lodging • Timely AirBnB Analysis • Cost-Saving Travel Guide • Smooth Change in Leadership • Culinary Website: IthacaFork • Another Year of Growth! CVB 2014 Review/Preview

  3. Local Market Conditions • Gross Revenue +5.5% • ADR $144/night +3.8% • RevPAR+2.4% • Demand +1.6% • Room Supply +3% • Occupancy Rate -1.3% CVB 2014 Review/Preview

  4. Local Market Conditions • Gross Revenue +5.5% • ADR $144/night +3.8% • RevPAR+2.4% • Demand +1.6% • Room Supply +3% • Occupancy Rate -1.3% CVB 2014 Review/Preview Goal 1: Increase conference/group midweek room nights 7% Result: Not Achieved. Midweek occupancy rates decreased slightly, from 54.4% to 53.3%

  5. 2013 Web Stats • Total Visits 446,000 +25% • Unique Visits 323,000 +23% • Page Views 1.7 mill +40.3% • Time On Site +3.2% • Mobile Site Visits +112% CVB 2014 Review/Preview

  6. 2013 Web Stats • Total Visits 446,000 +25% • Unique Visits 323,000 +23% • Page Views 1.7 mill +40.3% • Time On Site +3.2% • Time On Site +3.2% • Mobile Site Visits +112% CVB 2014 Review/Preview Goal 3: Increase unique visits by 6% , mobile by 15% and time on site by 8% Result: Overachieved

  7. 2013 Social Media • Facebook Likes: 14,500 +28% • Pinterest: 1,464 pins, 280 followers, referrals • YouTube: Fall Campaign 31,636 views • Twitter: Not Pursued CVB 2014 Review/Preview

  8. 2013 Social Media • Facebook Likes: 14,500 +28% • Pinterest: 1,464 pins, 280 followers, referrals • YouTube: Fall Campaign 31,636 views • Twitter: Not Pursued CVB 2014 Review/Preview Goal 4: 18,000 “likes” on Facebook, 5,000 Twitter followers and a foothold on new social media platform Result: Partially Achieved

  9. 2013 Visitor Services • E. Shore Dr.: 8,890 visitors -11% • Downtown: 4,948 visitors -4% • Total: 13,838 visitors -9% • Info Desks in a Smartphone Age CVB 2014 Review/Preview

  10. 2013 Visitor Services • E. Shore Dr.: 8,890 visitors -11% • Downtown: 4,948 visitors, -4% • Total: 13,838 visitors -9% • Info Desks in a Smartphone Age CVB 2014 Review/Preview Goal 5: Increase visitor center traffic by 8% Result: Not Achieved

  11. 2013 Goals & Grades Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour CVB 2014 Review/Preview

  12. Goal 1: Increase conference/group midweek room nights Goal 2: Increase sales leads contacted by Group Sales Goal 3: Increase traffic to VisitIthaca.com Goal 4: Expand social media presence Goal 5: Increase Visitor Center traffic Goal 6: Three “top-10” listings and host a major media tour CVB 2014 Review/Preview

  13. CVB 2014 Review/Preview 2013 CVB Spending Breakdown

  14. CVB 2014 Review/Preview 2014 CVB Spending Plan

  15. CVB 2014 Review/Preview 2014 CVB Spending Plan

  16. CVB 2014 Review/Preview 2014 CVB Spending Plan

  17. CVB 2014 Review/Preview 2014 CVB Spending Plan

  18. CVB 2014 Review/PreviewQuestions & Comments

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