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Happy Ads

Happy Ads. Team Hornets. Business Canvas. How does advertising work?. TV. Company A. Company B. Magazine. Marketing Department A. Marketing Department B. Advertising Agency. Media Agency. Newspaper. Also possible. Digital OOH. Company C.

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Happy Ads

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  1. Happy Ads Team Hornets

  2. Business Canvas

  3. How does advertising work? TV Company A Company B Magazine Marketing Department A Marketing Department B Advertising Agency Media Agency Newspaper Also possible Digital OOH Company C Companies need advertising campaigns: their Marketing Departments contact ad Agencies. Examples of Companies: Coca-Cola, Mc Donald, Adidas… Media Agencies own slots in media channels. Make sure that a marketing message reaches the consumer. Examplesof Media Agencies Essence, Agenda21Digital, Harvest Digital, Aegis Media… Advertising agencies design the required ads and contact Media agencies in order to broadcast them. Examplesof Ad Agencies: Omnicom, WPP, Publicis, McCann-Erickson Sweden… One has TV, press, Out-of-home ads (digital screen, posters, wallscapes…), mailbox ads… Examples in this field: JCDecaux, Apegroup, Visual Art… Thanks Manfred for your explanations

  4. What we thought before Our target customers are Companies

  5. What we know now Several intermediaries: • Marketing Departments • Advertising agencies • Media Agencies • Ads’ distribution channels owners

  6. Test • Call companies: Coca Cola, McDonalds • Contact JC Decaux and Publicis • Working on implementation of a large-scale test

  7. What we have found • We have enlarged our scope of target customers • We are still waiting for answers

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