1 / 13

gestalt PRINCIPLES

gestalt PRINCIPLES . JULIE DIBBINI MEGUMI MORIHIRO . Project 3: Principles of Organization 2D Design | Prof. Jacques | Fall 2013. Intro to Gestalt . The Gestalt principle of organization describes how the mind organizes well with visual data.

phong
Download Presentation

gestalt PRINCIPLES

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. gestalt PRINCIPLES JULIE DIBBINI MEGUMI MORIHIRO Project 3: Principles of Organization 2D Design | Prof. Jacques | Fall 2013

  2. Intro to Gestalt • The Gestalt principle of organization describes how the mind organizes well with visual data. • Gestalt is also a psychology term meaning “Unified Whole” • Three founders of the Gestalt Theory are: Max Wertheimer, Wolfgang Kohler, and Kurt Koffka • ‘ The whole is other than the sum of its parts.” – Kurt Koffka

  3. The six principles • Pragnanz ( Figure-Ground) • Similarity • Proximity • Closure • Continuity • Symmetry

  4. Figure-Ground ( pragnanz) • Shows our perceptual tendency to separate figures from their backgrounds • It is based on components such as contrast, color and size

  5. Similarity • Things with similar visual characteristics such as shape, size, color, texture, or value will be viewed as belonging together in the viewer’s mind

  6. Proximity • Objects or shapes that are close to each other appear as groups • Grouping can be done using : • Tone/Value • Color • Shape Size

  7. Closure • The effect of suggesting a visual connection between sets of elements, which do not touch each other. • Closure is seen when elements are aligned in such a way that the viewer perceives that the information could be connected.

  8. Continuity • This principle continues shapes beyond their ending points • It creates a fluid connection among compositional parts

  9. Symmetry • The viewer should not be given the impression that something is out of balance • Our brain is satisfied when we see shapes as symmetrical • Symmetry order has connotations of stability, consistency, and structure

  10. A work by Japanese artist Makoto Aida titled AZEMICHI

  11. Resources • http://facweb.cs.depaul.edu/sgrais/gestalt_principles.htm- Gestalt principles • http://sixrevisions.com/web_design/gestalt-principles-applied-in-design/- Principles applied in design • http://www.interaction-design.org/encyclopedia/gestalt_principles_of_form_perception.html- Gestalt Principles Form Perception • http://www.boredpanda.com/girl-on-path-hair-optical-illusion/-Makato Aida’s “AZEMICHI”

  12. Review • The Gestalt principle of organization describes how the mind organizes well with visual data. • Figure-ground Shows our perceptual tendency to separate figures from their backgrounds • Similarity represents things that will be viewed as belonging together in the viewer’s mind • Proximity- Objects or shapes that are close to each other appear as groups

  13. Continued… • Closure- effect of suggesting a visual connection between sets of elements, which do not touch each other. • Continuity continues shapes beyond their ending points • Symmetry has connotations of stability, consistency, and structure

More Related