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Pledge Now Pt.1 The Data?

Pledge Now Pt.1 The Data?. Dev Workshop 2011 11 Jan 2011. PBS Statistical Reports March Trend. Note Break Minutes…. Year Results 18 Pledge Advantage Stations. DPM & Avg Gift: 2006-2010 Stable set of 18 Stations; calendar year.

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Pledge Now Pt.1 The Data?

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  1. Pledge Now Pt.1 The Data? Dev Workshop 2011 11 Jan 2011

  2. PBS Statistical Reports March Trend

  3. Note Break Minutes… Year Results 18 Pledge Advantage Stations

  4. DPM & Avg Gift: 2006-2010 Stable set of 18 Stations; calendar year Note: DPM has declined 35% since 2006 and Avg Gift is off 11%

  5. Average Pledge per 10 Minutes Note: Pledge per 10 Mins has declined 27% since 2006

  6. 2010 similar but much lower • Evening (7P-10P) DPM by Day of Week All hours of the day off evenly as well.

  7. Ratings are receding Source: Viewing is prime time from ten 2006 LPM markets primary stations

  8. Members and Weekly Cume Viewers Trend

  9. Top 5 Programs by % Dollars

  10. Pledgers are aging Percent of Pledgers by Age & Gender

  11. Viewers are aging too (prime time) Percent of Viewers by Age & Gender

  12. WHYY

  13. end

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