Transitioning From the Wired to the Wireless World: Opportunities for the Real Estate Community

1. Transitioning From the Wired to the Wireless World:Opportunities for the Real Estate Community Anthony Townsend Chief Operating Officer Cloud Networks, Inc.

2. Wireless and Real Estate:What’s the Connection? • Wired networks were mostly about overcoming great distances • Wireless is mostly about bringing us together for face-to-face meetings • Future of wireless is leaning towards increasing productivity/richness of f2f meetings and group work

3. Focus: Wireless LANs • Wireless LAN - Local Area Network • Wi-Fi is the dominant technology • Unlicensed • Broadband • Inexpensive

4. What is Wi-Fi? • Other names:802.11b, Apple Airport • Wireless replacement for Ethernet • Broadband: • 11 Mbps (802.11b) • 22 Mbps (802.11g) • 54 Mbps (802.11a)

5. Evolution of Wi-Fi • Originally intended for office and industrial use • Adapted for consumer use in homes • Coffee houses • Activists and hackers pioneered outdoor use in parks and streets

6. NYCwireless Bryant Park Network

7. Terminology • Many interchangeable terms • The Hardware • Access point • Node • The Service Area • Hotspot • Coverage • Hotzone • Network

8. Who is Deploying Wi-Fi Services? • For-fee Hotspot providers • Tmobile, Wayport, etc • Aggregators • Boingo • National wireless carriers • Cometa • Free real-estate/community based • NYCwireless • Independent coffee shops • Schlotsky’s • Cloud Networks

9. The Connection BetweenWi-Fi and Real Estate • Real estate is expensive! • LANs are a proven technology for increasing productivity of space • 1990s retrofit of commercial office bldgs for wired Ethernet • Intel study: Wi-Fi increases productivity at meetings • Wi-Fi has similar appeal, but also new uses • More suited towards public access • More flexible to changing space needs • More convenient - no wires! • True location-based services

10. Types of Wi-Fi Networks • Public (open) • No security, visible • Uses: public Internet access • Private (closed) • Secured, visible • Uses: private Internet access, private LAN access • Hidden (open or closed) • Encrypted, not visible • Uses: same as private, additional security

11. Our Focus on Public Networks • Cloud Networks evolved out of NYCwireless • Non-profit creator of Bryant Park Wireless Network and other free public networks • Users are frustrated by pay networks • Users are delighted by open networks • Costs of deployment can be recouped in other ways

12. Some Public Wi-Fi Venues • Usual suspects: Coffee shops, hotels, airports • Conference centers and meeting spaces • Public space (parks, plazas, streets) • Building Lobbies • Educational institutions • Retail, shopping centers • Resorts / recreational

13. Wireless as a Real Estate Amenity • Beauty of Wi-Fi is ease-of-use • No wires • Easy configuration for users • Pay services put up barriers • Many other services can be delivered via Wi-Fi • Retain control over network

14. How We Help Properties Add Wireless Amenity • Design and installation of WLANs • Management of WLANs • Value-added WLAN services

15. Services: Design and Installation • Choose right technology for intended use • Wireless is not the primary mission of internal I.T. departments • Other non-technical design considerations • Cost • Visual impact • lifespan • Work with building management during installation

16. Services: Network Management • Network Operations Center (NYC) • 24/7/365 Monitoring • Wireless network • Internet uplink • Max. response time varies • 2 hr: $$$$ • 24 hr: $$$ • 48 hr: $$ • 72 hr: $

17. Value-Added Services • Portal page • Client can provide static or dynamic content • Cloud Networks Location Based Services Platform

18. Wireless Network Portal

19. Local Retail tie-ins Advertising Delivery Reference / info Tourism Museum Education Venue Services Ideal for gathering places like conference centers, etc. Scheduling Maps Matchmaker Social applications Place-based chat Weblog VoIP telephony Location-Based Services

20. Location-Based Services Banner This would appear on the splash page in addition to client’s greeting and site-specific content

21. A Fully Managed Venue-based Network • Professional WLAN design and installation by experienced specialists • 24/7 monitoring and management • Venue services and content for wireless users

22. How We Do It • Step 1 • Site survey • Step 2 • Design proposal • Step 3 • Installation • Content development • Step 4 • Activation • Monitoring • Content updating

23. But What Does It Cost? • By far, one of the least expensive amenities available to improve property value • Bryant Park spends less on the wireless network & T1 per year than trash bags • Costs vary based on site conditions & project objectives • New or existing bandwidth • Maintenance levels • Service levels

24. How We Differ From the Big Technology Firms • Smaller means more flexible, agile • We approach this from a real estate perspective • How do we make a building function better in 21st century information economy? • Telecom firms don’t understand the needs of real estate developers & managers

25. We do provide private WLAN services as well • WLAN should be a building infrastructure, not tenant-provided • Very real possibility of interference between tenant’s WLANs (especially in NYC)

26. Managed Multi-Tenant Building WLAN • Cloud Networks will design, install, and manage a unified WLAN that can be offered to current & prospective tenants • For fee or as part of rent? • Outsourcing to specialists means we keep it up-to-date better than corporate IT managers (security, services, etc) • Tenants can overlay any additional security required (VPN, etc) • Comments? We are still developing this service

27. Current Clients • Business improvement districts (BIDs) and municipal governments • Residential buildings • Wireless ISPs • Non-profit public service projects(for NYCwireless partners) • Continuing to expand…

28. More information… • www.cloudnetworks.com