Do You Want to Build a Content Plan?

Nov 06, 2014

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Do You Want to Build a Content Plan?. Rachel Wallace. Strategic Communications Associate wallacer@aauw.org. Peggy Woods-Clark. Website Manager clarkp@aauw.org. Liz Bolton. Associate Director of Art, Editorial, and Media boltone@aauw.org. Traffic signs in Bangkok by Uwe Schwarzbach.

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Do You Want to Build a Content Plan?

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Do You Want to Build a Content Plan?
Rachel Wallace Strategic Communications Associate wallacer@aauw.org
Peggy Woods-Clark Website Manager clarkp@aauw.org
Liz Bolton Associate Director of Art, Editorial, and Media boltone@aauw.org

Traffic signs in Bangkok by Uwe Schwarzbach.
The Quad in Action Case Studies

Resources • Content Strategy for the Web by Kristina Halvorson and Melissa Rach • The Networked Nonprofit and Measuring the Networked Nonprofit by Beth Kanter • Beth Kanter’s blog: www.bethkanter.org • eWriteOnline.com • Managing to Change the World by Alison Green and Jerry Hauser • Alison Green’s blog: AskaManager.org

6. Standard Reporting/QC

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Content Analysis of Interactive Media

Content Analysis of Interactive Media. Paul Skalski Cleveland State University. Background. Since the writing and publication of the Content Analysis Guidebook , there has been increased interest in interactive media content, particularly: Video games! And…

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Design Build Manual

Design Build Manual. Chapters provide policy and guidance Appendices provide forms, templates and examples. DOT Design Build Manual-Ch.1. DB is a method of project delivery with a single contract with one entity (the design-builder) for design and construction services.

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Galileo Product Solutions Overview

Galileo Product Solutions Overview. Date: January 2007. What does a Travel Agent look for in a GDS?. Content Wider and diverse content to satisfy discerning customers Detailed destination content Economical pricing A combination of Air and Ground content for integrated bookings. .

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WELCOME TO Literacy/Content AREAS & Technology Training !

WELCOME TO Literacy/Content AREAS & Technology Training !. Be sure to sign in.  Please choose a table for your collaboration team according to the table signs. . Agenda. 2014-2015 Literacy Curriculum Guides & Assessment Plan Technology and Literacy Teacher-Created/CUTEE Resources

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CIO: Build a Personal Development Plan to Become Chief Enterprise Integration Officer

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WELCOME TO Literacy/Content AREAS & Technology Training !

WELCOME TO Literacy/Content AREAS & Technology Training !. Be sure to sign in.  Please choose a table for your collaboration team and make a nametag for yourself. Agenda. 2014-2015 Literacy Curriculum Guides & Assessment Plan Technology and Literacy Teacher-Created/CUTEE Resources

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Speaker: Hung-yi Lee

Spoken Content Retrieval Beyond Cascading Speech Recognition and Text Retrieval. Speaker: Hung-yi Lee. Text Retrieval. O bama. Voice Search. Spoken Content Retrieval. O bama. Spoken Content. Lectures. Broadcast Program. Multimedia Content. Spoken Content Retrieval – Goal.

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The 5 Incredible Tecniques To Create High Quality Content

You need to think about your content strategy and in addition just how it will require a task in your design practice. Content Strategy is a ideal method of managing the content for resource, which has a quantifiable ROI.

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What is content marketing and why you need it

Many people are asking the question "what is content marketing and why do I need? Still others understand the concepts of buyer-driven content approaches but are looking to understand how to deploy them. In this presentation from Content Marketing World, Michael Brenner describes these key terms and explains how your organization can transform to become a culture of content success.

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Social Content = Your Personal Brand

Social selling is more than just a buzzword. It is an extension of the social business that helps buyers to better get to know you, like you and trust you enough to become a loyal customer and maybe even a fan and advocate of your company. In order to be successful in social selling, sales people need to stop talking just about themselves and their products and open up a dialogue with prospects. Effective social selling combines strong social connections and effective content and storytelling techniques to build a strong personal brand., These slides present the need for personal branding and also the 5 steps to effective social selling in the "day in the life of a social sales person."

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The Role of Content in the Future of Marketing

The Content Marketing Imperative: The Role Of Content In The Future of Marketing The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Successful brands are becoming publishers and storytellers by creating content that buyers want. Content marketing is more than a buzzword. Content marketing is an imperative for brands and the hottest trend in marketing because it is the biggest gap between what buyers want and what brands produce. In this slideshare, I present: • Why content marketing has emerged as a key trend in marketing • What approaches you should consider when building a content marketing practice and how to measure success • What are the emerging trends and predictions for the future of branded content marketing programs This slideshare was developed for executive marketers who are interested in learning why content marketing is one of the hottest buzzwords in marketing today and how you can take advantage of it to reach and attain new customers for your business.

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The Future of Content Marketing

http://www.b2bmarketinginsider.com/content-marketing/content-marketing-word-year Last week I presented on a NewsCred webinar on the future of content marketing. I talked about how marketing has always used great storytelling to connect with people. I talked about how we are becoming a much more visual society, scanning information for the details we need in less than a second. I used some stats and research and graphs to show that content marketing is all the marketing that's left. And my focus for the future of content marketing was for brands to be: Informative Visual Shareable (and snackable, consumable, digestible, and always-on) Entertaining But I don't think any of these should be content marketing word of the year! I just know that your audience wants stories, not ads. And I hope to help you give it them! So check out the presentation above

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4 LinkedIn Marketing Tactics Worth Investing Time In

Great content fails without a distribution plan. Don't let your content slip through the sands of time.

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Being Different in the Social Content Economy

Billy Sountornsorn, Insights Lead, Asia-Pacific & Japan Marketing Solutions, LinkedIn discusses - B2B social opportunity: The ROI of B2B content marketing - How can brands better segment and understand audience content preferences on social in Asia? - How do I ensure my organisation is creating content to drive the business and my brand’s reputation forward? - How do we accelerate and automate content creation and amplification?.

495 views • 25 slides

Content Marketing 2.0 - 5 Tactics to Ramp & Scale your Content Strategy

How do you up-level your game in Content Marketing? LinkedIn Marketing Solutions shows you how to add fuel to the fire and really ramp and scale your content marketing strategy in this Slideshare presentation.

889 views • 52 slides

Empower your Content

Find out how to empower your content for lead generation and conversion. 1. Your brand is likea patch of land. It needs to be so attractive that people will invest their time and money in it. To make your brand attractive you need to create: 1.1. A Clear Brand Position 1.2. A Strong Brand Personality 1.3. A Worthwhile 1.4. 2. Next you need to attract attention to your patch. The more attention you attract the more leads you’ll generate. To improve lead generation you need to: 2.1. Differentiate your Content 2.2. Provide Relevant and Useful Content 2.3. Create a Buzz 2.4. Utilise Social Media 3. Create a Community around your content Facilitate Engagement Encourage Participation Build Relationships 4. Captured leads are not always ready to convert to sales. Once you’ve captured their attention you need to retain it. To improve lead retention: 4.1. Create a Community around your content 4.2. Facilitate Engagement 4.3. Encourage Participation 4.4. Build Relationships 5. You need to nurture leads until they’re ready to flower. This is the art and science of ead conversion. How to convert leads: 5.1. Understand what your Customers want 5.2. Personalise your Content 5.3. Be Informative & Relevant 5.4. Track, Analyse & Improve 6. Finally, you need to increase the transaction value of sales. Up-sell and cross-sell to increase transaction value. Create awareness of all your solutions: 6.1. Offer Product Mixes, Bundles and Add-on-Sales 6.2. Educate on the Benefits of the above 6.3. Connect dots in terms of Solutions 7. All this means an increase in your profit. WAKSTER: We help you to Empower your Content for profit. Visit us at www.wakster.com

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Why Marketing should care about Entertainment

Everyone’s competing for the attention of new and existing customer. Content marketing is now one of the most important tactics in a marketers’ mix but research shows that the biggest challenges content marketers consistently face are producing enough content, and producing the kind of content that engages their targets. The entertainment industry has been consistently creating and delivering engaging content for hundreds of years – what can we learn from them?

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Content: The New Marketing Equation - Altimeter Group Research

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

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How Connected Content Will Change Your (Marketing) World

Deck from the webcast I presented with the American Marketing Association (AMA) and ThisMoment on March 19, 2015. What is “connected content?” We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise. From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels. Takeaways: Insight into recent research on connected content How technology enables connected content across the organization How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise

540 views • 37 slides

Content Methodology: A New Model for Content Marketing

For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this webinar is for you. This presentation reveals why leading organizations are adopting a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing. Webinar presented on May 11, 2016 with Contently and the American Marketing Assn. (AMA)

782 views • 49 slides

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Do You Want to Build a Content Plan?

Do You Want to Build a Content Plan?

Presentation Transcript

6. Standard Reporting/QC

Content Analysis of Interactive Media

Design Build Manual

Galileo Product Solutions Overview

WELCOME TO Literacy/Content AREAS &amp; Technology Training !

CIO: Build a Personal Development Plan to Become Chief Enterprise Integration Officer

WELCOME TO Literacy/Content AREAS &amp; Technology Training !

Speaker: Hung-yi Lee

The 5 Incredible Tecniques To Create High Quality Content

What is content marketing and why you need it

Social Content = Your Personal Brand

The Role of Content in the Future of Marketing

The Future of Content Marketing

4 LinkedIn Marketing Tactics Worth Investing Time In

Being Different in the Social Content Economy

Content Marketing 2.0 - 5 Tactics to Ramp & Scale your Content Strategy

Empower your Content

Why Marketing should care about Entertainment

Content: The New Marketing Equation - Altimeter Group Research

How Connected Content Will Change Your (Marketing) World

Content Methodology: A New Model for Content Marketing

WELCOME TO Literacy/Content AREAS & Technology Training !

WELCOME TO Literacy/Content AREAS & Technology Training !