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Reaching Those You Serve. Jesse Neidigh James Davenport. About us…. We have 11 students and 4 staff in Student Affairs IT (SAIT) UM has a segmented IT model SAIT supports: Campus Residents Students at large Staff Scope of Services UM has approximately 15,000 students
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Reaching Those You Serve Jesse Neidigh James Davenport
About us… • We have 11 students and 4 staff in Student Affairs IT (SAIT) • UM has a segmented IT model • SAIT supports: • Campus Residents • Students at large • Staff • Scope of Services • UM has approximately 15,000 students • Just over 3,000 residents in dorms and apartments
If you build it they will come…or not. • ResNet 2010 • Better relationships • More recognition • Students/university in general
How we built it… • Re-branding • Focus on marketing over notifications and postings • Media Team Meetings • Pros and cons: • Learning experience for students on the team • Students know what works • Varied skills • Different ideas\opinions • Time commitment • Added services for students • Use of Existing Campus Resources
What we built… • Marketing themes or campaigns • DEN (Dorm Edutainment Network) • Mario Kart Tourney • The 404 (Student Newsletter) • UserNews(Staff Newsletter) • Napkin Holders • Theater Slides • Paper Postings • Facebook/Twitter • Offer more troubleshooting/repair options • Youtube videos • Tech Fair
What we learned… • Marketing is a profession for a reason • Mario Kart failed • Social media hasn’t played out like we expected • 404 is a success • UserNews is read • Dorm entrance/exit postings are read • Need to find a way to assess success/failures accurately • Survey: barely got results
We built it, did they show up? • New services are being used • Consistent appointments • Don’t Know!
What’s next? • Dell Certified employees • Comparative reporting • Find out what works
Contact Info: Jim Davenport – jim.davenport@mso.umt.edu Jesse Neidigh – jesse.neidigh@mso.umt.edu http://resnetsymposium.org/rspm/evaluate