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What I’m Know For Is……. I’m Not An Attorney But…. FaceBook : It’s Where Everybody’s At!. The Ads Are Perfect For Each Person. The Big FaceBook Secret. The Ads Follow The Eyeballs. First Decide Who You Are Targeting. Is Your Target…. Female vs Male Specific work location
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The Big FaceBook Secret • The Ads Follow The Eyeballs
Is Your Target…. • Female vs Male • Specific work location • Specific age group • Graduated from a particular college • Speak a particular language • Their birthday is today • Are they single, married, engaged, or “it’s complicated” • What makes them unique • A member of a particular fan page • They follow a particular “Guru” • A particular career field • Realtors • Fitness Buffs • Social Media Fans
Consumer Direct SamplesFor VA Loans Combine pictures with Jing
Different Ads For Different People Can do separate ads depending upon: • Likes/Interests • Location • Occupation • Age • Sex • Relationship status • Birthday • You Name It!!
Who Do You “Hijack”? • Fan pages where referral partners hang out • Competitors Fan Pages • Fan Pages attracting: Newlyweds or Engaged • LO’s and agents: Nurses, Doctors, Firemen, Police….. • Affiliate marketers: Ryan Diess, Frank Kern, Dan Kennedy….. • NFL Football teams, NASCAR, McDonalds, Walmart, Lady GaGa • Weight Watchers, Fitness • Photography, Baseball Cards, Fraternities
Do A Search Demo(Search “Pages”) • Internet Marketing • Florida Realtors • Fitness • Video Marketing • photography • Blogging
Where Do They Go When They Click? • Webinar Registrations (that capture name and email) • Videos with cool ethical bribe • Video telling your “Why” • Fan Page • Opt in pages
What Is Average Cost Per Click? • Depends on your target • Depends on your Click Through Ratio(have a good headline, target, and picture) • Evenings can be cheaper because others already spent their daily budget • My “Average Click” is around $1
Secret To Getting Cheap Clicks • Rotate the ads • Rotate pictures • Rotate headlines • Bright Colors • Stand out • FB ads to FB pages are cheaper
FB Is A Gated Community For Nice People • FB has to approve your ads • Budurl.com landing pages
How To Get Free Clicks This is ninja! Won’t last long. Get ads for free with a QR code. Landing page A: if you click on the ad Landing page B: if you “scan” the ad For every 1 click, we got 3 scans….. So for every $1, we got 4 total views = 25 cents per view
What You Have Seen Today • The power of “A Bigger Cup” • Everybody is on Facebook • How you have to be where they are • How to target your audience and prospects • How to get more clicks • How to get cheap clicks • How to get free clicks • Where to send the clicks to (webinars, videos, email opt in pages, fan pages)