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Illuminate: Stories of the Dark Days - Bipolar Disorder Campaign

This campaign aims to raise awareness and provide education on Bipolar Disorder, offering deeper insights into affected individuals' lives and communities. Through illustrations, photography, and personal experiences, it seeks to provide communal help, guidance, and discussions on support. The members, Corey, Adam, Rebecca, and Rachael, will create exhibits showcasing various art forms to engage the audience and challenge stigma associated with the disorder. Targeted at 15-25-year-olds, this initiative strives to capture attention through personal narratives, innovative designs, and research-backed content.

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Illuminate: Stories of the Dark Days - Bipolar Disorder Campaign

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  1. Bipolar Disorder Campaign Name: ‘Stories of the dark days.’ Group Members: Corey, Adam, Rebecca and Rachael

  2. Purpose of the Campaign: • To raise awareness and provide education on Bipolar Disorder • To provide deeper insight into the lives of those affected by Bipolar Disorder and it affects surrounding communities • To provide communal help / guidance for those suffering Bipolar Disorder • Information / discussion on how members of the community can help those suffering

  3. What is bipolar disorder?

  4. Client: Client Background: Even Keel Support Association - offers a network of support groups in Western Australia for people diagnosed with Bipolar Disorder and other mental illnesses.

  5. How? Through the use of illustration, photography and installation reinforced by personal experiences from both victims and those related to them. Each member is to complete five pieces that will contribute to the content in the exhibit. (1 x photography, 1 x illustration, 1 x infograph, 2 x own choice) A curated experience that allows the audience to engage with the content. Either on campus or off campus. An connective website to showcase a preview of the artworks in the exhibit.

  6. Target Audience: 15-25 year olds, young adults/students Why is this issue important to the audience? • Onset Bipolar begins with teens and young adults • Bipolar stems from causes of depression in relation to stress • Raising awareness and community discussion on the symptoms, cause and effect • Removing the stigma often associated with Bipolar Curation of Exhibition (How do we intend on capturing our audience’s attention?) • Personal stories • provocative material • innovative and expressive designs • Vigorous research for awareness, insight and resolution

  7. Roles First Six Weeks - Post Production Project Management - Adam Client, organise, budget Copywriter - Corey Style guide, Look & feel Design 1 - Rachel Expo design, look & feel Design 2 - Bec Research, Stats Last Six Weeks - Pre Production Project Management/Design (Set Up) - Adam & Bec Set Up, Management Copywriter - Corey Social media, Website design Design - Rachel Promotional material, flyers, exhibition program

  8. Desirables Promotional material Location different Installations Phone app Deliverables Style guide Planning document Budget Social media Promotional material Website Research Displays Music/sounds

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