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Geddy ’s Supply Chain Innovation

Geddy ’s Supply Chain Innovation. Team Name :___SASE 2________ 1 st R ound Room____________ Gary Khoo Martin Lopez Chastapon Wannakomonwat. Main Issue (Gary). Difficulty in adjusting the supply chain model due to high seasonal fluctuation Sales/profit p lummet during peak season

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Geddy ’s Supply Chain Innovation

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  1. Geddy’s Supply Chain Innovation Team Name:___SASE 2________ 1stRound Room____________ Gary Khoo Martin Lopez ChastaponWannakomonwat

  2. Main Issue(Gary) • Difficulty in adjusting the supply chain model due to high seasonal fluctuation • Sales/profit plummet during peak season • Excess Capacity during low season

  3. Short-term Recommendation(Gary) Increase Sales Growth and Profitability • Eliminate LL flavor • Lowest demand and low margin • Average sales of 41 per week • Maximize inventory utilization • Drive BT & BBS flavor sales • High correlation between BT and BBS flavor (Complement) • Free toppings for double scoop to drive sales

  4. Correlation between BBS and BT (Gary)

  5. Inventory Management Policy (Martin) • Deseasonalized weekly profit

  6. Inventory Management Policy (Martin) • New Policy • Old Policy

  7. Future Sales Profit Forecasting (Martin)

  8. Short-term Recommendation(Chastapon) • To eliminate excess capacity • Selling ice cream colloid (excess capacity) to other related industry • E.g. 1st tier ice cream supplier for Fast food chain, catering, etc.

  9. Long-term Recommendation (Chastapon) • Introduction of new product line – soft serve ice cream Purpose: • Market Expansion to different regions in India • Mitigate cold chain infrastructure constraint Advantages: • Low investment cost for expansion (Kiosk: Rs. 25000 = $500 < Standalone Parlor Rs. 350000 = $7000) • High Shelf Life • No need for cold chain infrastructure (Ultra heat treated mix)

  10. Q & A

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