Film Festival Site Competitive Analysis

1. Film Festival Site Competitive Analysis Presented by Kelly Miyashiro and Akiko Sakamoto “Miyamoto”

2. Overview • Client and User Needs • Branding and Design • Site Architecture and Navigation • Functionality • Content

3. Client and User Needs Overview • Client Needs • User Needs

4. Client Needs • Create a strong artistic and attractive identity for “Film Power!” (UCSD's Internation Film Festival) via a strong website • Create a presence in the industry and among artists • Increase awareness of “Film Power!” in UCSD and the local community

5. User Needs

6. Brand/Design Overview • Graphics • Layout • Fonts • Color Schemes

7. Branding - Graphics

8. Branding - Graphics Very clean and boxy. Size of images work.

9. Branding - Graphics Good branding image, but otherwise too much text and messy.

10. Branding - Graphics Weak use of space, looks empty Size of image good, works for this site.

11. Branding - Graphics Horrible, graphics say nothing about what the festival is about. Ok in that this conveys it's a traveling festival

12. Branding - Logos Strong fonts and use of color Rather weak and unnoticeable

13. Design - Layout

14. Design – Best Two Layouts Secondary navigation is on the left which is more natural. Content in the middle is less messy, easier to read.

15. Fonts Tribecha Film Festival Titles: Bold, Sans Serif, All Caps Body:Verdana, Arial, Sans Serif <-Decent NW Film Center Titles: Bold, Sans Serif, Mixed Caps Body:Verdana, Arial, Helvetica, Sans Serif <-Good Seattle Film Festival Titles: Thin and tall, Sans Serif, Mixed Caps Body: Trebucht MS, Arial, Helvetica, Sans Serif <-Good Resfest Titles: Bold, Sans Serif, either All Caps or All Lowercase Body:Futura, Sans Serif, Sans <-Bad

16. Colors Most sites use orange, white, and graytones. Feels ok, but not very striking and not a lot of energy.

17. Site Architecture and Navigation Overview • Site Architecture Analysis • Primary Navigation • Secondary Navigation • Comments In Context Of Site

18. Navigation - Primary Standard primary navigation on top. Clean and static.

19. Site Architecture - Primary Top level links in order of appearance: NWFilmCenter • NOW SHOWING • SCHOOL OF FILM • FILM FESTIVALS • YOUNG FILMMAKERS • JOIN THE CLUB • ARCHIVES • OPPORTUNITIES TRIBECA FILM FESTIVAL • HOME • PURCHASE TICKETS • FESTIVAL GUIDE • FAMILY FESTIVAL • TRIBECA TALKS • INFO Seattle International Film Festival • ABOUT • MEMBERSHIP • SPONSORSHIP • FESTIVALS • PROGRAMS & EVENTS • RETROSPECTIVE • NEWS • BECOME A MEMBER resfest 2004 • PRESS • SPONSORS • ABOUT RESFEST • STORE • PROGRAM GUIDE • --------------------- • TOUR DATES • TICKETS • FILMS • LIVE MUSIC • EVENTS

20. Second Level HOME • NEWS • FEATURES • MISSION • WATCH PREVIEWS • LOGIN PURCHASE TICKETS FESTIVAL GUIDE • PROGRAM & ON-LINE GUIDE • TRIBECA TALKS • TRIBECA DRIVE-IN • PAST AWARD WINNERS • SPECIAL EVENTS • PRINTABLE FESIVAL GUIDE FAMILY FESTIVAL FAMILY FILMS STREEN FAIR OTHER FAMILY FRINEDLY EVENTS SPONSORS KID'S KORNER PARTICIPANT INFORMATION TRIBECA TALKS INFO • OFFICIAL MERCHANDISE • FESTIVAL HISTORY • TFF 101 • HOTEL & TRAVEL INFO • FESTIVAL VENUES • THE TRIBECA COMMUNITY

21. Second Level NOW SHOWING • Showing This Week • Pedro Almodovar • Noit City • Global Lens • PDX Film Fest • Global Super 8 Anniversary Celebration • Special Screenings SCHOOL OF FILM • School of Film Home • About the School • Current Offerings • Equipment Rental • Register | Scholarship Information • Location FILM FESTIVALS • Festivals Home • Portland International Film Festival • NW Film & Video Festival • Reel Music • Jewish Film Festival • Young Peoples Film & Video • Northwest High School Screenwriting Competition YOUNG FILMMAKERS • Young Filmmakers Home • Flicker Film Club • Artist Residencies • Classes For Young Filmmakers • Youth Special Screenings • Current Outreach Projects • Youth Festivals & Competitions • Youth-Produced Media Titles • About Us • Our Supporters JOIN THE CLUB • Subscribe to THE SILVER SCREEN CLUB • PRINTER FRIENDLY MEMBERSHIP FORM • ARCHIVES • Festival Archives • Schedule Archives OPPOTUNITIES • Opportunities • -Festivals • -Student Academy Awards • -Scholarships • Employment • -Teaching • -Volunteering • -Jobs • -Internships • Services • -Equipment Rental • -Silver Screen Membership • -Theatre Rental • -Sponsorship Advertising

22. Second Level PROGRAMS & EVENTS • SCREENWRITERS SALON • TALKING PICTURES • EXPLODING CINEMA WOMEN IN CINEMA GRAHAM GREEN RETROSPECTIVE • GLOBAL LENS • A NIGHT AT TEATRO ZINZANNI • SCI-FI FILM FESTIVAL • THE CALIFORNIANS NEWS • REEL NEWS • -Feb 2002 • -May 2002 • -Nov 2002 • BECOME A MEMBER • MEMBERSHIP LEVELS BECOME A MEMBER Cinema Seattle (index) • SIFF 2005 • Upcoming Events ABOUT • BOARD OF DIRECTORS • CONTACT US • JOBS • VOLUNTEERS • INTERNSHIPS • PRESS & MEDIA MEMBERSHIP • MEMBERSHIP LEVELS • BECOME A MEMBER SPONSORSHIP • OPPORTUNITIES • BENEFITS • SPONSORS FESTIVALS • ARCHIVES

23. Secondary Contents FILMS • Film Shorts • Music Videos • Features Films • Special Guest Retrospectives LIVE MUSIC • Bands and DJs • VJs EVENTS • Studio Tours • Seminars • Parties • WEBLOG (Top: RES-TANBUL, RESFEST ON KOREAN TV) PRESS SPONSORS ABOUT RESFEST STORE PROGRAM GUIDE TOUR DATES TICKETS

24. Navigation - Secondary Not clear what these are Good: Has title above with good spacing, Bad: Uses jargon/confusing terms in the links Secondary navigation also standard and clean, usually on a side.

25. Navigation - Context Secondary navigation is done well, clean, simple. Could be called out more Very messy, but well done considering the amount of locations they have to cover

26. Navigation - Context Much cleaner and obvious. Fits the theme. Secondary navigation is on the left, obvious, and well spaced Link names don't really make sense though.

27. Navigation - Context Nothing special, could be bigger but works well

28. Functionality Overview • Table Of Functions • Functions In Context of Site

29. Functionality - Table

30. Functionality - Seattle -Film and event schedule sidebar. -Fits a lot of functionality into a small space, but a bit messy and confusing. -SIFF uses it because it has hundreds of films to sort through.

31. Functionality – Buy Tickets Very nice schedule with many options on how to sort/view Ability to buy on both the schedule and the film info page.

32. Functionality – Buy Tickets Bad:NWFilm doesn't let you buy tickets online, it just lists the prices.

33. Content Overview • Content Table • Schedule Comparison • Film Info Comparison

34. Content - Table

35. Content - Schedule Nice table layout with the ability to buy tickets right next to the film. Simple list format, not as clear. Mysterious two character combinations after the times, presumably indicating the theater.

36. Content – Film Info (Basic) Very attractive and readable, but too much text can irritate a user. Not to mention, this description gives a lot of the film away. Otherwise, gives us basic information: Title, Director, Synopsis, Filmography, Showtimes, and a picture. This is the film length, but it doesn't explicitly make that clear and could be confusing.

37. Content – Film Info (Good) More detailed information is tucked into deeper layers if the user is interested. User not only gets the schedule and price, but the option to buy a ticket right there. Cuts down on the words and delivers the essential info at the top.