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Patrick K. Adams St. Louis Community CU. What You Must Do On Monday!. TOP 10 List. Eat your heart out Letterman. 10. Embrace Change. Avoid The “Uh-oh” Point Promote Creativity Next Generation Same Tame Lame Throw It out Or Step In It. Identify Strategic Differentiation.
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Patrick K. Adams St. Louis Community CU What You Must Do On Monday!
TOP 10 List Eat your heart out Letterman
10. Embrace Change • Avoid The “Uh-oh” Point • Promote Creativity • Next Generation • Same Tame Lame • Throw It out Or Step In It
Identify Strategic Differentiation • Necessity vs Difference • Transaction vs Relationships • Create Experiences • Indifferent vs Augmented • Think WOMP
8. Adapt to Emerging Markets • Identify Demographic Groups • Divers Cultures • Gender • Changing Marketing Mediums • Changing Credit Markets
7. Aggregate & Integrate To Connect • Wal-Mart, Home Depot, Staples • Product Development • MAPDS/Traditional/”e”/POP • Life Stage Marketing • CRM
6. Strengthen Capital Off Of Balance Sheet • Brand • Member • Human • Political • Cooperative
5. Increase Market Share • Share Passion • Wallet % • Drive More Business Through Fixed Infrastructure • Relationship Pricing • Manage Risk Grow Baby, Grow
4. Have A Sense of Urgency/Immediacy • Pull The Trigger • Enjoy Racing • Identify Competition • “Out Local The Nationals”
3. Involve Staff In Fantastic Execution • Create Accountability • Ownership • Roots & Wings • 99% • Be Football Coach Headstrong • Tell A Room Full Of Reporters
Make It A Great Place To Work • Hire The Right People • Pay For Performance • Benefits (Concrete & Abstract) • Zany Is Good! • People Before Profit • Board/Management As One
1. Focus On Job-Not Work • Avoid Laying Down In The Grass!!!!!!!!!!!!