English Language Arts

1. Persuasion English Language Arts Crane & Crespo 2009

2.   Number your papers from 1-4. •   For each question select either A, B, C, or D and write you answer by the corresponding number. Do Now • Begin working on short answer when teacher reveals the questions. You will have 3 minutes to write. Crane & Crespo 2009

3. ? A. B. C. D. 1. “The Heartbeat of America, is today’s _________.” Quiz Crane & Crespo 2009

4. A. ? B. C. D. 2. “They’re GRRRRRRRRRRReat!” Quiz Crane & Crespo 2009

5. A. ? B. C. D.  3. “Easy, Breezy, Beautiful ___________ .” Quiz Crane & Crespo 2009

6. A. ? B. C. D. 4. “Mmmm, Mmmm Good…” Quiz Crane & Crespo 2009

7. Think of a commercial you have recently seen that inspired you to go out and buy that product. ? Questions Crane & Crespo 2009

8. ? • Think of a commercial you have recently seen that inspired you to go out and buy that product. Questions Crane & Crespo 2009

9. ? • What in the commercial made you buy it? Questions • What did you think the product was going to do for you? • Were you pleased or disappointed with your purchase, or not sure yet? Crane & Crespo 2009

10. A. ! B. C. D. • “The Heartbeat of America, • is today’s _________.” Answers 2. “They’re GRRRRRRRRRReat!”  3. “Easy, Breezy, Beautiful ___________ .” 4. “Mmmm, Mmmm Good…” Crane & Crespo 2009

11. Who do advertisers target when using Propaganda Techniques? Consumers Propaganda Techniques • What is a consumer? Consumers are people who buy things. • What are Propaganda Techniques? Propaganda Techniques are used by advertisers to persuade consumers to buy goods, services, and/or ideas. Crane & Crespo 2009

12. $ Propaganda Techniques Seven Propaganda Techniques (Tricks of the Trade) Crane & Crespo 2009

13. Name Calling •   Creates fear or arouses prejudice. Propaganda Techniques •   Uses negative words or bad names to create a bad opinion about a group, beliefs, or institutions they are against. •   Uses sarcasm and/or ridicules without providing evidence for both sides. Crane & Crespo 2009

14. Glittering Generalities •   Uses vague statements (slogans or catchphrases) Propaganda Techniques •   Uses language associated with values and beliefs without giving support or reason for the claim. •   Appeals to audience emotions of honor, glory, love of country, desire for peace, freedom,or playing on family values. •   The impression you are left with is good and favorable. Crane & Crespo 2009

15. Transfer •   Plays on approval of something we respect and hold sacred. Propaganda Techniques •   Uses images that we feel we must accept. •   Uses symbols to stir our emotions (a waving flag) and win our approval. Crane & Crespo 2009

16. Testimonial •   Often uses celebrity endorsements who gives their stamp of approval. Propaganda Techniques •   Tells audience to follow their example and use the product or believe in the cause. Crane & Crespo 2009

17. Plain Folks •   Convinces audience that the person/people in the commercial are everyday people like you. Propaganda Techniques •   They want you to trust the person and believe your best interest is at heart . •   Uses ordinary language and situations so audience identifies with person in ad. Crane & Crespo 2009

18. Bandwagon •   Everyone is doing it! Propaganda Techniques •   Plays on feelings of loneliness and isolation . •   Makes you feel that if you don’t join, you will be left out. If you are already using this product, that makes you a winner: so, keep using it. •   Do or use this or life will pass you by. Crane & Crespo 2009

19. Card Stacking •   Makes the best case for the product, and makes the worst case for the alternative. Propaganda Techniques •   Only uses facts that support their product and tries to convince audience that this product is the only solution . •   Hardest technique to detect because not all information is given. •   Audience has to make an informed decision and has to decide what information is missing to help them reach a decision. Crane & Crespo 2009

20. Discussion: Determine the Techniques Propaganda Techniques •   Kelly Clarkson: (Proactive) http://www.youtube.com/watch?v=024I8ESxvV0 •   Snuggie : http://www.youtube.com/watch?v=2xZp-GLMMJ0 •   Tobacco Commercial : http://www.youtube.com/watch?v=gJTCWtcAews&feature=PlayList&p=002B80B45461A2E9&index=3&playnext=3&playnext_from=PL Crane & Crespo 2009

21. Propaganda Techniques •   Chevy Commercial : http://www.youtube.com/watch?v=HYThjgJZFwo •   Marines Commercial : http://www.youtube.com/watch?v=UwY67LYzH7Q •   ITT Tech Commercial : http://www.youtube.com/watch?v=Cy9KfjVZZJE •   Diet Pepsi Commercial (30 sec.): http://www.youtube.com/watch?v=w7PuQy10_BM Crane & Crespo 2009

22. ADS ADS Propaganda on Print Ads Crane & Crespo 2009

23.   Partner up. •   Study the ads you are given carefully. Propaganda on Print Ads •   Determine the Propaganda Techniques used. •   Identify what the ad is trying to sell. • Write down your names and all your answers on paper.  •   This will be your exit slip out of class. Crane & Crespo 2009

24. Work Cited • McDonald, Andy and Lene Palmer. Response-Ible Rhetorics: Propaganda Techniques. 15 December 2003. George Mason University. 03 April 2009 Propaganda on Print Ads <http://mason.gmu.edu/~amcdonal/Propaganda%20Techniques.html> PowerPoint created by Irma Crespo Crane & Crespo 2009

25. Thank you! English Language Arts Crane & Crespo 2009