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The Dream Job

The Dream Job. The Dash for Cash Ch 1. American Sports. Dominated by: Professional Athletes Professional Organizations Professional Marketing. Dash for Cash. The main Mines: Corporate advertisers Season tickets and luxury boxes Licensed merchandise Stadium concessions Page 4-5.

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The Dream Job

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  1. The Dream Job The Dash for Cash Ch 1

  2. American Sports • Dominated by: • Professional Athletes • Professional Organizations • Professional Marketing

  3. Dash for Cash • The main Mines: • Corporate advertisers • Season tickets and luxury boxes • Licensed merchandise • Stadium concessions • Page 4-5

  4. New Sports – New Jobs • Sports publications • Books • Sporting goods • Hollywood • Recession proof • Pg 8-9

  5. New Sports – New Leagues • Olympics • Pg 9

  6. The Franchise • Old school family • Rushin revolution • Wheel of fortune

  7. Franchise Fees and Stadiums • City swapping • Stadiums ($7 billion by 2000) • Pro Sport Construction • Financial impact, permit review, sin taxes, real estate taxes, lottery, hotel/motel tax, car rentals, etc

  8. Gambling • 4 areas of focus • Athletes • Gamblers • Betters • Media

  9. Player Salaries • Winning doesn’t pay • Gimme gimme gimme • Incentives

  10. Marketing of Women’s Sports • Skin to win?

  11. Ethnic Integration Marketing • See quote on page 25

  12. The Coach • Makin Bank • $250,000 t0 $500,000 • Other sponsors • Contracts

  13. Marketing • Professional football • Professional baseball • Professional basketball • Professional hockey • Professional tennis • Professional Golf • Professional Boxing

  14. Marketing • Professional soccer • Olympic games • Class discussion • Auto Racing • Wrestling (ahh the Hulk) • High School Sports • Increase in lawsuits • Decrease in budget = PTP

  15. College Sports • Win or else • Numbers game – Title IX • Pay the athletes

  16. Sports Administration • What’s it take to make it • PE Degree’s are not welcomed here

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