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Promoting a Positive Public Image

Promoting a Positive Public Image. DGM Chapter 6. Rotary Public Image Coordinators. Peggy Hebden Zone 24 East. Dave Clifton Zone 32. Penny Offer Zone 24 West. RPIC Assistants Zone 24 East. Tanya Wolff Zone 24 East South Western ON. Guy Bissonnette Zone 24 East Quebec.

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Promoting a Positive Public Image

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  1. 2013 Governors-elect Training Seminar Promoting a PositivePublic Image DGM Chapter 6

  2. 2012 Governors-elect Training Seminar Rotary Public Image Coordinators Peggy HebdenZone 24 East Dave Clifton Zone 32 Penny OfferZone 24 West

  3. 2012 Governors-elect Training Seminar RPIC Assistants Zone 24 East Tanya Wolff Zone 24 East South Western ON Guy Bissonnette Zone 24 East Quebec

  4. 2012 Governors-elect Training Seminar RPIC Assistants Zone 32 George Camp Joe Clancy

  5. 2013 Governors-elect Training Seminar | 5 Motivate the district and clubs to create public relations plans for traditional and social media Develop strategies for promoting events at the club and district levels Discuss ways to develop successful Public Image grants for the district Update clubs on the Strengthening Rotary’s Brand initiative Learning Objectives

  6. PROMOTING ACTIVITIES & EVENTS

  7. Outstanding volunteers Projects with a local connection Program participants Scholarship recipients Individuals who benefited from Rotary service PolioPlus activities Newsworthy Stories

  8. 2013 Governors-elect Training Seminar | 8 What to Consider When Promoting Events

  9. 2012 Governors-elect Training Seminar Key Rotary Messages • Rotary is an International humanitarian organization • Rotary’s top goal is to eradicate polio worldwide • Rotary is on the forefront of tackling major humanitarian issues facing the world • Rotary invests in people to generate sustainable economic growth • Rotary builds peace and international understanding through education

  10. 2013 Governors-elect Training Seminar | 10 What challenges did you face in promoting the activity? How were those challenges overcome? What types of traditional media were used? How was social media used? Did the event attract prospective members? What benefits did promoting the activity bring? Activity Questions

  11. SUCCESSFUL PUBLIC IMAGE GRANTS

  12. 2013 Governors-elect Training Seminar | 12 Public Image Grants

  13. 2012 Governors-elect Training Seminar Public Image Grants • Whose district has participated in the PI Grants Program? What was the grant used for? • What was the process for using the grant money? • How have you worked with other districts on a grant project? • What impact has your PI Grant had on membership? • How are you measuring the effectiveness of your PI grant?

  14. CREATING A PUBLIC RELATIONS PLAN

  15. 2013 Governors-elect Training Seminar | 15 Traditional Media

  16. 2013 Governors-elect Training Seminar | 16 Target the appropriate audience Follow and share stories Foster online relationships Appeal to non-Rotarians Social Media Plans

  17. Discussion Points Public relations planning • What club or district activities might be newsworthy? • What public relations activities do you budget for in your district? • How do you plan for the promotion of events in your district? • Which activities work well? What will you do differently?

  18. Discussion Points Social media planning • How have you used social media to promote your club or district activities? • How often are your social media pages and district website updated? • How do you communicate online with your target groups? • How can Rotaractors and New Generations program alumni assist with your social media campaign? • What messages are you trying to convey through social media?

  19. Discussion Points Evaluation • What kind of impact has your campaign had on prospective members, donations, and friends or family of Rotary in the past year? • How will you evaluate the success of your public relations efforts? • Has anyone used online analytics, such as Google Analytics, to measure page views? If so, what did you learn?

  20. STRENGTHENING ROTARY Telling Rotary’s Story Through Our Messages, Voice, and Visual Identity July 2013

  21. SURVEYS SHOW Never Heard of Rotary Know Name Only SomeFamiliarity

  22. STRENGTHENING ROTARY IT’S HARDER TO REACH OUR FULL POTENTIAL Not earning full credit for our good work

  23. RESEARCH Conducted 160+interviews Visited Analyzed20,162surveys 20 clubsand attended the2012 International Convention Participated in 5 Zone Institutes Reviewed400+documents Obtained comprehensive feedback from Rotarians & prospects in 167 countries

  24. STRATEGY: OUR SIGNATURE AND MARK OF EXCELLENCE

  25. PARTNERSHIPS & INTERNAL CAMPAIGNS

  26. THE END RESULTS—WHAT ARE WE ACHIEVING? • Increased understanding of Rotary • Increased membership • Increased impact in communities • Increased donor support • Increased partnerships

  27. BE A ROTARY CHAMPION

  28. 2013 Governors-elect Training Seminar | 28 Key PR Resources

  29. Thank you!

  30. Questions?

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