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Global Company. Manufacturing USA, Mexico, United Kingdom, Brazil, China, Czech Republic, Italy. Sales Over 100 Countries. Design Centers USA, Mexico, United Kingdom Canada, China. WWPTA. Corporation $6.5B in 2005 (21% Increase) 22,000+ employees HQ - Towson MD, Global Operations.
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Global Company Manufacturing USA, Mexico, United Kingdom, Brazil, China, Czech Republic, Italy Sales Over 100 Countries Design Centers USA, Mexico, United Kingdom Canada, China
WWPTA Corporation $6.5B in 2005 (21% Increase) 22,000+ employees HQ - Towson MD, Global Operations Power Tools Black & Decker DEWALT, Porter Cable & Delta Hardware and Home Improvement Kwikset Price Pfister Weiser Lock Baldwin Fastening Systems Emhart
Business broken into two main divisions Consumer Products Group Industrial Products Group Major Differences Our Target Audience
In & Around the Home Power Tools Home Products Outdoor Products Pressure Washers
Industrial Products Group Professional Tools
DeWalt End User Focus WORK BUY PLAY LEARN
Retail Specialist Environment: • Account Specific HD or LO • 5-8 Store Territory • $8-$10M In Volume • Key B&D Contact For Assigned Territory • Relocation Is Expected Key Responsibilities: • Executing Key Merchandising & Marketing Initiatives • Drive Top Line Sales • Effective Inventory Management • Transfer Product Knowledge To Store Personnel • Consult KDMs on Key Business Decisions Development: • On The Job • eLearning • Instructor Led Timing: • 12 months
Brand Representative Environment: • Account Neutral HD & LO • 10 Store Territory • $12M In Volume • Key DW Contact For Assigned Territory • Relocation Is Expected • Residential/ Commercial Jobsites Key Responsibilities: • Event creation • Pro customers penetration • Personal development • Business management • Event Marketing Development: • On The Job • eLearning • Instructor Led Timing: • 12 months
Senior Sales/Management • National Accounts Sales Mgr • National Account Manager • Divisional Sales Manager • Area Sales Manager • Senior Marketing • Group Product Manager • Group Brand Manager • Product Manager • Channel Manager 10+Yrs • Regional Ops Manager • Field Marketing Manager • Brand Team Manager • Product Service Manager • Regional Manager • Factory Store Manager • Training Manager • Assistant Product Mgr • Assistant Channel Mgr • Event Marketing Coord • Category Manager • Supply Chain • Operations Manager • Regional Equipment Mgr • Key Account Manager • Territory Manager • Account Executive • Field Product Manager • Recruiting Coordinator 2-10Yrs 2-10Yrs Marketing Sales Management Sales & Marketing Development Program HD\LO Market Manager or Field Marketing Coordinator ~ 12 – 18 Months 0-2Yrs 0-2Yrs DeWALT Brand Representative ~ 6 - 12 Months Home Depot\Lowe’s Retail Specialist ~ 6 - 12 Months