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PERSONAL INTRODUCTION

CAREER LEADERSHIP BRIEFING. PERSONAL INTRODUCTION. WHAT’S YOUR COMMERCIAL? CAREER LEADERSHIP PROMOTION. 2013 TRAINING EDITION/ NOTES. Defining Liberty National 113 Years At Work. STABILITY. SERVING AMERICA SINCE 1900.

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PERSONAL INTRODUCTION

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  1. CAREER LEADERSHIP BRIEFING PERSONAL INTRODUCTION WHAT’S YOUR COMMERCIAL?CAREER LEADERSHIP PROMOTION 2013 TRAINING EDITION/ NOTES

  2. Defining Liberty National 113 Years At Work STABILITY SERVING AMERICA SINCE 1900 • MARKET LIFE AND SUPPLEMENTAL HEALTH INSURANCE IN THE HOME AND AT THE WORKPLACE • WE PROTECT AMERICA’S WORKING CLASS BOTH AT WORK AND IN THE HOME • LICENSED IN 49 STATES • OWNED BY A FORTUNE 1,000 FINANCIAL SERVICES CORPORATION ($18B)

  3. Financial Strength TMK — NYSE Liberty National LifeAmerican Income Life/National Income LifeFamily HeritageUnited AmericanGlobe Life TORCHMARK EARNINGS: THE PROFIT STREAK CONTINUES REVENUE (2011) 3.4B/ MARKET CAP OF ROUGHLY 4.8B

  4. What Wall St. thinks about TMKLiberty National SUPERIOR RATINGS IN THE FINANCIAL WORLD • A+ (SUPERIOR) FINANCIAL STRENGTH RATING FROM A.M. BEST COMPANY (AS OF 6/12) • AA- “VERY STRONG” FINANCIAL STRENGTH RATING BY STANDARD & POOR’S (AS OF 9/12) • A1 INSURER’S FINANCIAL STRENGTH RATING BY MOODY’S (AS OF 3/12) • A+ “STRONG” INSURER’S FINANCIAL STRENGTH RATING BY FITCH (AS OF 6/12) • WARD’S 50 LIFE-HEALTH LIST EVERY YEAR SINCE 1995 (AS OF 7/12)

  5. LIBERTY NATIONAL’S FAST-TRACK LEADERSHIP PROMOTION Our Heritage Has Been Promoting Leadership Through Leadership Promotion Since 1900

  6. PROMOTING LEADERSHIP THRU LEADERSHIP PROMOTION Career Advancement Opportunity WHAT IS IMPORTANT TO YOU?

  7. RAPID PROMOTION LEADERSHIP POSITIONS LEADERSHIPACADEMY TRAINING 100 YEARSOF BEST PRACTICES WHAT WOULD THE “PERFECT COMPANY” HAVE TO OFFER? WHAT WOULD THE “PERFECT COMPANY” HAVE TO OFFER? UNLIMITEDINCOME DUAL MARKET EXPLOSIVE GROWTH BRANCHOWNERSHIP NATIONALADVANCEMENTOPPORTUNITIES

  8. The Liberty LeadershipCareer Track“PUTTING LEADERS IN POSITION OF STRENGTH SINCE 1900” • DEFINING LIBERTY NATIONAL’S FAST-TRACK LEADERSHIP PROGRAM

  9. Liberty Leadership Positions At Work for YOU! Leadership Growth Track

  10. Liberty Leadership Positions At Work for YOU! • 100% MERIT-BASED PROMOTIONS THROUGH “CAREER TRACK” PROGRAM • A FAST TRACK MANAGEMENT TRAINING PROGRAM

  11. Assistant Unit Manager

  12. WORLD CLASS LEADERSHIP COACHING AND MANAGEMENT TRAINING FOR THE INDUSTRY'S BEST

  13. Liberty National 113 yearsof Best Practices“LIBERTY LEADERSHIP DEVELOPMENT SYSTEMSIN ACTION”

  14. LEADERS WANT TO CONTROL THEIR OWN DESTINY Why Successful People Choose Leadership at Liberty • ABILITY TO BUILD A DYNAMIC TEAM • OPPORTUNITY TO GROW A BRANCH • ACCELERATE PERSONAL INCOME • BUILD REAL WEALTH WITH RESIDUALS • REWARDS AND RECOGNITION • ADVANCEMENT TO GREATER LIBERTY LEADERSHIP ROLES THE LIBERTY LEADERSHIP ADVANTAGE

  15. TRAITS WE LOOK FOR AS A LEADERSHIP CANDIDATE Top Reasons Why Liberty Leaders Are Promoted • APTITUDE FOR LEADERSHIP • COACHABLE/ABILITY TO COACH OTHERS • EAGERNESS TO IMPROVE AS A LEADER • CLEAR VISION OF SUCCESS FOR YOU AND THOSE YOU LEAD • THE NEED TO EARN SIX FIGURE INCOMES AND BUILD REAL WEALTH • LEADERSHIP IN ACTION

  16. Liberty NationalAdvertising Working for You

  17. Dynamic Lead Source • CURRENT CUSTOMERS – 3 MILLION POLICIES • WORKSITE RE-ENROLLMENTS • SPONSORSHIP OPPORTUNITY • CHILD SAFE PROGRAM • ACCIDENTAL DEATH POLICY • MEDFACTS KIT • DISCOUNT CARD

  18. 2011 Average Agent Income • 56,418 Average of Agents with 12 months service

  19. Dual Market Opportunity

  20. Needs-Based Laptop Presentation

  21. Needs-Based Laptop Presentation

  22. Employee Care Plan – Worksite Enrollment BASED ON PREVIOUS EXAMPLE $42.25 MONTHLY PREMIUM; 50% DIRECT PAY AND AT APPLICABLE PRODUCTION PAY; 1.0 DCN MULTIPLIER; NO COMMISSION ACCOUNT DRAW

  23. Employee Care Plan – $42.25 month/$9.76 per week 35-YEAR-OLD RATES

  24. Dual Market Leader- Direct Market

  25. Performance-Based Pay – Family Care Plan BASED ON PREVIOUS EXAMPLE $40.73 MONTHLY PREMIUM; 70% DIRECT PAY AND AT APPLICABLE PRODUCTION PAY; 1.0 DCN MULTIPLIER; NO COMMISSION ACCOUNT DRAW

  26. Family Care Plan – $40.73 per month 35-YEAR-OLD MALE, NONTOBACCO RATES

  27. 1 to 1 Certified Leadership Field Training • BRANCH MANAGER CERTIFIED RELEASE MEETING • MRO REVIEW AND EXPECTATIONS • WAR METRICS AND ENSURING SUCCESS • DUAL MARKET TRAINING SCHEDULE • PRODUCTION AND BONUS STANDARDS • FIELD UNDERWRITING AND QUALITY • CAREER LEADERSHIP TRACK TO PROMOTION

  28. Unlimited Branch GrowthTarget U.S. market

  29. Unlimited Branch GrowthTarget U.S. market

  30. Leaders Build Real Wealthwith Residual Income The No. 1 financial reason Leaders choose a career with Liberty National is Residual Income.

  31. Residual Income (Renewals) PAID EACH MONTH FROM POLICIES SOLD IN THE PAST

  32. Incentives TORCH CLUB CONVENTION DESTINATIONS HAVE INCLUDED: • CAESARS PALACE, LAS VEGAS • FONTAINEBLEAU HOTEL, MIAMI • CARIBBEAN CRUISE • PUERTO RICO • ATLANTIS RESORT, BAHAMAS

  33. 2013 Annual Convention Guest rooms blend a classic-yet-modern style with a relaxing, casual sophistication, provide 24-hour room service, and are mere steps from the magnificent Pacific Ocean Join us at Hotel del Coronado. The ultimate San Diego destination, the resort’s enchanting island setting and classic architecture form the perfect backdrop for Convention 2013

  34. Opportunity of a Lifetime –What it Takes REQUIREMENTS FOR SUCCESS • STATE INSURANCE LICENSE • GOOD WORK ETHIC AND COMMITMENT DURING: • CLASSROOM TRAINING • FIELD TRAINING • MENTORING • ENTREPRENEURIAL SPIRIT • YOU CAN BUILD YOUR BUSINESS AT THE RATE YOU ARE COMMITTED TO

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