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Group Genius. Chapter 5 Small Sparks Jeff Glancy & Jessica Jones. The Inklings. J. R. R. Tolkien and C. S. Lewis form a group of scholars Discuss mythical fiction and poetry Collaborate on ideas Write about those ideas Critique each others works The results, collaborative works:
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Group Genius Chapter 5 Small Sparks Jeff Glancy & Jessica Jones
The Inklings • J. R. R. Tolkien and C. S. Lewis form a group of scholars • Discuss mythical fiction and poetry • Collaborate on ideas • Write about those ideas • Critique each others works • The results, collaborative works: • The Hobbit, The Lord of the Rings trilogy • The Chronicles of Narnia
The Creative Spark • John Reed, Sr. VP at Citibank Modeled the current ATM and credit card authorization network • While sitting on a beach in the Caribbean • Ideas were not new, but a combination of existing ideas • The creative spark coupled the collaborative ideas together
Five Stages of Creative Spark • 1) Preparation: Work hard, study, collaborate. • 2) Time off: Engage in other projects or activities. • 3) The spark: A solution, embedded in knowledge and social interactions of the first two phases. • 4) Selection: An “Aha!” feeling is not always a good idea. Collaborate with others to select best ideas. • 5) Elaboration: Work out the solution with other ideas. Bringing everything together requires social interaction.
Problem Solving vs. Insight • Problem solving • Rely on past experience and knowledge • Able to see a path to solution even though it’s far away • Insight • Thinking outside the box • Solution seems impossible until a sudden spark Connect the nine dots with four connected straight lines without lifting your pencil
How Insights Emerge • Psychologists studies of insight problems • Fixation: Previous experience seems to block our problem solving ability • Incubation: Must start to think outside the box, acquire new experiences. • Breakthrough: The “Aha!” moment seems to come suddenly, when in fact we were busy thinking through the problem the entire time. • Confabulation • People have no trouble coming up with explanations for their behavior after the fact. (A dream, a spark) • They believe they had a solitary insight, but a previous social encounter was likely responsible for the idea.
Question • What are the five stages of creative spark?